2015年---外文翻译--社交媒体——商务合作和交流的新范式

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1、3400 单词， 1.8 万英文字符， 5500 汉字 出处： Georgescu M, Popescul D. Social Media The New Paradigm of Collaboration and Communication for Business Environment J. Procedia Economics & Finance, 2015, 20:277-282. Social Media the new paradigm of collaboration and communication for business environment Mircea Georg

2、escu, Daniela Popescul Abstract We are currently witnessing a phenomenon of constant and quick growth in the use of the Internet for communication and collaboration between people. The 2.0 version of World Wide Web has become the medium for collaborative projects, blogs and microblogs, virtual commu

3、nities, socializing networks, group games all united under the so called Social Media” concept. The high level of use and interaction of Social Media influences greatly the business environment which is thus exposed to a paradigm shift, where hierarchies fall apart and the communication and colabora

4、tion create wider and wider networks for the employees and all the partners of the organisations. In this spirit, the purpose of this article is to briefly review the impact of the Social Media on business, based on the analysis of the relevant literature in the field. There is mentioned the creatio

5、n of virtual proximities which rely on the transfer of knowledge, production of positive network externalities, increase of business information capital as well as the social and ethical implications related to Social Media. Keywords: Social Media; Web 2.0; paradigm shift in business environment. 1.

6、 Introduction After synthesizing the opinions of the most relevant authors in the literature in the field, Erdomu and iek (2012) define Social Media as the activities, practices and behavior met in the communities which gather to share information, knowledge and opinions by means of conversational environments. According to authors Kaplan and Haenlein (2012, p. 62), the concept of Social Media is related to the concepts of Web 2.0 and User Generated Content, but it is different tha