新媒体外文翻译—新媒体对消费者媒体使用的影响（节选）

《新媒体外文翻译—新媒体对消费者媒体使用的影响（节选）》由会员分享，可在线阅读，更多相关《新媒体外文翻译—新媒体对消费者媒体使用的影响（节选）（12页珍藏版）》请在毕设资料网上搜索。

1、字数：英文 2191 单词， 12445 字符；中文 4024 汉字 出处： Woo J R, Choi J Y, Shin J, et al.The effect of new media on consumer media usage: An empirical study in South KoreaJ.Technological forecasting and social change,2014 ,89(1):3-11. 外文文献： The effect of new media on consumer media usage: An empirical study in South

2、 Korea Abstract The advent and proliferation of the Internet (a form of new media) have heavily influenced consumers media usage behavior and a number of other social, political, cultural, and economic outcomes. The recent introduction of smart mobile media, including smartphones and tablets, is exp

3、ected to similarly affect these issues. This study empirically analyzes how the advent of the Internet and smart mobile media affects Korean consumers media usage behavior, seeking to provide a means to anticipate the ripple effect to societal outcomes related to the evolution of new media in Korea.

4、 We modeled consumers media usage behavior and conducted preference and simulation analyses using data gleaned from a survey of consumers media behavior and a Multiple Discrete-Continuous Extreme Values (MDCEV) model. The results of the analyses illustrate how consumer preferences regarding old and

5、new media differ in terms of sociodemographic variables. Moreover, the analyses revealed that whereas the advent of the Internet has negatively influenced consumers use of old media, the arrival of smart mobile media has had a synergistic effect on television use. As a result, the advent of mobile m

6、edia increased the use of television, but decreased use of other forms of old media. Keywords: New media; Media usage behavior; Preference analysis; Scenario analysis; Multiple Discrete-Continuous Extreme Value model 1.Introduction Media are continuously evolving (Stber, 2004). Although early forms of media (e.g., mail, telegram, telephone) were used primarily to exchange simple messages, the advent of mass media like newspapers and magazines allowed media to be used to deliver