2015年--网上购物外文翻译--消费者对网上购物的态度（节选）

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1、4500 汉字， 2800 单词， 15800 英文字符 出处： Aldebei M M, Akroush M N, Ashouri M I. Consumer attitudes towards online shoppingJ. Internet Research, 2015, 25(5):707-733. Consumer attitudes towards online shopping MM Aldebei， MN Akroush， MI Ashouri Abstract Purpose The purpose of this paper is to examine consumer

2、 attitudes toward online shopping in Jordan. The paper introduces an integrated model which includes trust, perceived benefits, perceived web quality, and electronic word of mouth (eWOM) along with their relationships in order to examine their effects on consumer attitudes toward online shopping. De

3、sign/methodology/approach A structured and self-administered online survey was employed targeting online shoppers of a reputable online retailer in Jordan; i.e. MarkaVIP. A sample of 273 online shoppers was involved in the online survey. A series of exploratory and confirmatory factor analyses were

4、used to assess the research constructs, unidimensionality, validity, and composite reliability. Structural path model analysis was also used to test the hypothesized relationships of the research model. Findings The empirical findings of this study indicate that consumer attitudes toward online shop

5、ping is determined by trust and perceived benefits. Trust is a product of perceived web quality and eWOM and that the latter is a function of perceived web quality. Hence, trust and perceived benefits are key predictors of consumer attitudes toward online shopping, according to the results. Further,

6、 the authors also found that higher levels of perceived web quality lead to higher levels of trust in an online shopping web site. Perceived web quality was found to be a direct predictor of trust, and the former positively and significantly influences perceived benefits. Also, the authors found that 28 percent of the variation in online shopping attitudes was caused by perceived benefits and trust. Research limitations/implications The research sample included only early adopters wh