2017年外卖外文翻译—消费者对在线外卖（OFD）服务的体验、态度和行为意向（节选）

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1、字数：英文 3467 单词， 19802 字符；中文 6166 汉字 出处： VCS Yeo, SK Goh, S Rezaei. Consumer experiences, attitude and behavioral intention toward online food delivery (OFD) servicesJ Journal of Retailing and Consumer Services.2017,35:150-162 外文文献： Consumer experiences, attitude and behavioral intention toward online

2、 food delivery (OFD) services Abstract Prior research has mostly examined consumer attitudes toward online services/retailing in general and a few researchers have addressed consumer experiences with online food delivery (OFD) services. The purpose of this study is to examine the structural relation

3、ship between convenience motivation, post-usage usefulness, hedonic motivation, price saving orientation, time saving orientation, prior online purchase experience, consumer attitude and behavioral intention towards OFD services. The study proposes an integrative theoretical research model based on

4、the Contingency Framework and Extended Model of IT Continuance. 224 valid questionnaires were collected to empirically test the research model using the partial least square (PLS) path modeling approach. The results imply that the proposed hypotheses were supported, except for the relationship betwe

5、en prior online purchase experience and post-usage usefulness. Practical implications and limitations are discussed. Keywords: Convenience motivation; Post-usage usefulness; Hedonic motivation; Price saving orientation; Time saving orientation; Prior online purchase experience; Behavioral intention

6、towards online food delivery (OFD) services 1.Introduction E-commerce has surpassed its traditional definition (Jones, 2013). Consumers prefer E-commerce platforms as a shopping medium because they can shop at the comfort of their own homes and at the leisure of their own time (Jiang et al., 2013; Rezaei et al., 2016c). The explosive growth of the Internet has influenced online retailing and Ecommerce development in general (Bressolles et al., 2014; Burt and Sparks, 2003; Faqih and Ja