2015年--外文翻译--超市与不健康食品营销：对国际范围内超市食品目录或宣传文案的比较

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1、4000 单词， 2.2万英文字符， 6900汉字 出处： Charlton E L, Khknen L A, Sacks G, et al. Supermarkets and unhealthy food marketing: an international comparison of the content of supermarket catalogues/circulars.J. Preventive Medicine, 2015, 81:168-173. Supermarkets and unhealthy food marketing: An international comp

2、arison of the content of supermarket catalogues/circulars Emma L. Charlton , Laila A. Khknen , Gary Sacks , Adrian J. Cameron Abstract Background. Supermarket marketing activities have a major inuence on consumer food purchases. This study aimed to assess and compare the contents of supermarket mark

3、eting circulars from a range of countries worldwide from an obesity prevention perspective. Methods. The contents of supermarket circulars from major supermarket chains in 12 non-random countries were collected and analysed over an eight week period from July to September 2014 (n = 89 circulars with

4、 12,563 food products). Circulars were largely English language and from countries representing most continents. Food products in 25 sub-categories were categorised as discretionary or non-discretionary (core) food or drinks based on the Australian Guide to Healthy Eating. The total number of produc

5、ts in each subcategory in the whole circular, and on front covers only, was calculated. Results. Circulars from most countries advertised a high proportion of discretionary foods. The only exceptions were circulars from the Philippines (no discretionary foods) and India (11% discretionary food). Cir

6、culars from six countries advertised more discretionary foods than core foods. Front covers tended to include a much greater proportion of healthy products than the circulars overall. Conclusions. Supermarket circulars in most of the countries examined include a high percentage of discretionary foods, and therefore promote unhealthy eating behaviours that contribute to the global obesity epidemic. A clear opportunity exists for supermarket circulars to promote rather than undermine he