2004年--外文翻译--互联网营销的问题和前景（节选）

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1、3100 单词， 1.8 英文字符， 5100 汉字 出处： Mohammad T, Deepak S, Pooja K. Problems And Prospects Of Internet MarketingJ. Journal of Internet Banking & Commerce, 2004, 9(1). Problems And Prospects Of Internet Marketing T Mohammad， S Deepak， K Pooja Abstract Though the Internet provides a new means for conducting

2、 business but fundamental of doing business remain unchanged. The present study has designed to examine the marketing strategy on Internet. For this purpose, it says that by integrating the Internet technology into the marketing strategy, business firms will be able to use the Internet as a tool to

3、gain competitive advantage, this article explains Internet marketing mix, which consists five Ps: product, price, promotion, place and personalization. The concept of marketing has not changed in essential has a result of using the Internet as a new marketing channel but Internet offers an unlimited

4、 opportunity for business. Internet marketing goes beyond banner advertising and e-mail marketing. It includes all the activity aimed at creating a distinct niche for the business like segmentation, differentiation etc. Keywords: Internet marketing, Internet value chain, 5 Ps of Internet marketing,

5、Models of Internet marketing Internet Marketing We are witnessing of a fundamental shift, which is occurring in the world economy. Business are moving progressively further away from a world in which national economies were relatively isolated from each other by barriers to cross border trade and in

6、vestment; by distance, time zones and language; and by national difference in government regulation, culture and business systems. National economies are merging into an interdependent global economic system. The rapidly emerging global economy raises a multitude of issues for business both large and small. It creates opportunities for business to expand their revenues, drive down their costs and boost their profits. While the emerging global economy created opportunities such as this fo