1999年--外文翻译--英国儿童出版社——尝试向多媒体市场转型（节选）

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1、中文 1430字， 800单词， 4600 英文字符 出处： Anthoney A, Royle J, Johnson I M. The UK Childrens Publishing House - Adapting to Change for the Multimedia Market.C/ Electronic Publishing 99, Redefining the Information Chain - New Ways and Voices:, Iccc/ifip Conference Held at the University of Karlskrona/ronneby -

2、Elpub 1999, Karlskrona, Sweden, May 10-12, 1999. Proceedings. DBLP, 1999:269-278(10). THE UK CHILDRENS PUBLISHING HOUSE - ADAPTING TO CHANGE FOR THE MULTIMEDIA MARKET. A Anthoney， J Royle， IM Johnson 5.4. Product Development The research has analysed the product range and focus of some childrens mul

3、timedia publishers. For all the companies studied, a common theme exists, in that their production of multimedia has been developed from their traditional base of mixed media kits and printed material for children and they all share similar product attributes. 5.4.1. Focus All the publishers studied

4、 develop a range of products from books, audio visual and spoken word, through to CD-ROM. Publishers concentration is currently on CD- ROM production, but all stated that they were increasing their focus in online publishing. In order to change successfully, the publishers studied felt that the shif

5、t in multimedia focus had to be gradual and would change only in response to a shift in the consumers technology base. Therefore, the Internet is currently being used primarily to compliment, promote or sell existing CD-ROMs and books. OUP editor, Sharon Cooper states, It is building on our existing

6、 series, resources, adding value, i.e. providing artwork, teaching materials, question/answer sheets, activity sheets that teachers can print out. (Cooper, 1999) The volatility of the multimedia market means that the threat of new or substitute products such as the Digital Versatile Disc (DVD), online and digital television, is a constant issue for childrens publishers. The power of the software manufacturer has previously caused problematic situations, and indeed losses for publish