外文翻译—非银行机构的银行业务（节选）

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1、字数：英文 2307 单词， 12289 字符；中文 4209 汉字 出处： Steve Worthington,Peter Welch.Banking without the banksJInternational Journal of Bank Marketing.2011,29(2):190-201 外文文献： Banking without the banks Abstract Purpose The financial crisis and the subsequent distrust of the existing banks have created an opportunit

2、y for new competitors to enter the market for financial services. Organisations from outside banking could use their trusted brands, their stronger grasp of information technology and their stronger customer service ethos to potentially shake-up the provision of financial services and hence to take

3、business away from the traditional players. This paper aims to examine the potential for these non-banks to enter and expand into the UK financial services sector and to analyse their prospects, before finally reflecting on how big a challenge they face in entering this market. Design/methodology/ap

4、proach The paper is based on a report entitled Tesco Bank and Virgin money: prospects for banking without the banks released in 2010, which offers an analysis of the UK market and of the main potential entrants. It presents a much abridged version of the report and has also been revised to provide a

5、 more international relevance. Findings The paper discusses the strengths and weaknesses of the two main potential entrants, Tesco Bank and Virgin Money, and draws conclusions based on some of the challenges that they will face in seeking to enter this market. Originality/value The paper is very rel

6、evant, given the publicly espoused aspirations of both Tesco Bank and Virgin Money to enter the market for financial services in the UK. It may also have lessons for other new entrants in other countries. Keywords Financial services, Banks, Consumer behaviour Introduction How significant are the effects of the financial crisis on the future structure of the banking sector? Clearly, the crisis is leading to major changes in the capital, liquidity and accounting regimes for ba