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【精品文档】204关于酒店管理品牌建设有关的外文文献翻译成品：马来西亚酒店业服务质量、顾客满意度、企业形象与顾客忠诚度的相互关系（中英文双语对照）

上传人：从****越

文档编号：1430810

上传时间：2019-08-09

格式：DOCX

页数：19

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《【精品文档】204关于酒店管理品牌建设有关的外文文献翻译成品：马来西亚酒店业服务质量、顾客满意度、企业形象与顾客忠诚度的相互关系（中英文双语对照）》由会员分享，可在线阅读，更多相关《【精品文档】204关于酒店管理品牌建设有关的外文文献翻译成品：马来西亚酒店业服务质量、顾客满意度、企业形象与顾客忠诚度的相互关系（中英文双语对照）（19页珍藏版）》请在毕设资料网上搜索。

1、此文档是毕业设计外文翻译成品（含英文原文+中文翻译），无需调整复杂的格式！下载之后直接可用，方便快捷！本文价格不贵,也就几十块钱！一辈子也就一次的事！外文标题：Interrelationships of Service Quality, Customer Satisfaction, Corporate Image and Customer Loyalty of Malaysian Hotel Industry 外文作者：Tat-Huei Cham 文献出处: Int. J. Services, Economics and Management, Vol. 4, No. 4, 2018

2、 (如觉得年份太老，可改为近 2 年，毕竟很多毕业生都这样做) 英文 5152 单词，32172 字符(字符就是印刷符)，中文 7728 汉字。 Interrelationships of Service Quality, Customer Satisfaction, Corporate Image and Customer Loyalty of Malaysian Hotel Industry Abstract: The rapid growth of the hotel industry in the first decade of the 21st century forced hote

3、l operators to critically acknowledge the importance of service improvement in order to gain competitive advantage. Therefore, identifying the factors that influence the quality of services of hotels is critical for the success of the hotels. Corporate image and customer loyalty should also be empha

4、sised to ensure the sustainability of the hotels in this competitive industry. Hence, this study is conducted to discover the factors influencing perceived service quality of Malaysian hotels, as well as exploring the relationship between perceived service quality with customer loyalty and corporate image. Additionally, this study is one of the few studies on quality certification related to the demand perspective and also on the mediating role of image on the relationship between service qualit