1、此文档是毕业设计外文翻译成品( 含英文原文+中文翻译) ,无需调整复杂的格 式!下载之后直接可用,方便快捷!本文价格不贵,也就几十块钱!一辈子也就 一次的事! 外文标题:Interrelationships of Service Quality, Customer Satisfaction, Corporate Image and Customer Loyalty of Malaysian Hotel Industry 外文作者:Tat-Huei Cham 文献出处: Int. J. Services, Economics and Management, Vol. 4, No. 4, 2018
2、 (如觉得年份太老,可改为近 2 年,毕竟很多毕业生都这样做) 英文 5152 单词,32172 字符(字符就是印刷符),中文 7728 汉字。 Interrelationships of Service Quality, Customer Satisfaction, Corporate Image and Customer Loyalty of Malaysian Hotel Industry Abstract: The rapid growth of the hotel industry in the first decade of the 21st century forced hote
3、l operators to critically acknowledge the importance of service improvement in order to gain competitive advantage. Therefore, identifying the factors that influence the quality of services of hotels is critical for the success of the hotels. Corporate image and customer loyalty should also be empha
4、sised to ensure the sustainability of the hotels in this competitive industry. Hence, this study is conducted to discover the factors influencing perceived service quality of Malaysian hotels, as well as exploring the relationship between perceived service quality with customer loyalty and corporate image. Additionally, this study is one of the few studies on quality certification related to the demand perspective and also on the mediating role of image on the relationship between service qualit