2019年数据经济眼球经济外文翻译——注意力经济

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1、字数：英文 3729 单词， 18644 字符；中文 6434 汉字 出处： Hendricks V F, Vestergaard M. The Attention EconomyM/Reality Lost. Springer, Cham, 2019: 1-17. 外文文献 The Attention Economy 1.1.The Information Society According to legend, Abraham Lincoln was willing to walk several miles in order to borrow a book while growing

2、up in Indiana during the early nineteenth century. My best friend is the man wholl get me a book I aint read, young Lincoln is reported to have said. Literature was scarce, difficult to access, and precious. Not only literature but information in general was hard to come by. Whether news from afar,

3、new knowledge and insight, or simple entertainment, it usually took effort and came at considerable expense to get hold of information. Just a few years ago, information was much more difficult to get hold of than it is today. Being well-informed depended on subscribing to a newspaper, heading out t

4、o buy one, or going to the library. Digitization and information technology have changed all this. Today, a smartphone is enough: access to any information of choice, let it be news, politics, or scientific results; literature, entertainment, or gossip; or endearing baby pictures or cute cat videos.

5、 Never before has so much information been so easily accessible. The hallmark of the information age is not that we are all in continuous pursuit of precious information hard to access, but the other way around: The information age offers so much information that drowning in it, or chocking on it, i

6、s the risk. The vast offer of freely available information online has made the value of information drop steeply. People grown up with the Internet expect to get their information for free and refuse to pay for newspapers, books, or entertainment products. Not too many people would be willing to walk for miles to get hold of a book in this day and age. 1.2.The Price of Information The easy access to overwhelming amounts of information, and the fact that often you dont have to pay