2017年市场营销外文翻译—绿色营销对消费者行为的影响：基于孟加拉的实证研究（节选）

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1、字数：英文 2167 单词， 12085 字符；中文 3697 汉字 出处： ASMS Rahman,A Barua,et al.Influence of green Marketing on Consumer Behavior: A Realistic Study on BangladeshJGlobal Journal of Management & Business Research.2017,17(1):9-16 外文文献： Influence of green Marketing on Consumer Behavior: A Realistic Study on Banglades

2、h Abstract This study aims at looking into consumer perception towards green values created by the green marketing efforts by the promoters and its impact on their purchasing behavior of eco- friendly sustainable products. This study also highlights the resolution of the efforts set by marketers in

3、promoting green brand awareness in the consumer s mind relative to the non-green products. It further highlights the consumer perception and the impact of green marketing communication to see how consumers are influenced to opt for green products. The study includes the result of a consumer product

4、and green marketing survey using a questionnaire devised by the authors on the basis of several types of research carried in the field. This study holds that despite there is a lot of scope in Bangladeshi market for green products to be utilized more within consumer groups that have pro-environmenta

5、l preferences, green product marketing communication isn t revealing enough to consumers. The study urges that the greater use of marketing and brands to promote and sell products that are environmentally favorable and function effectively. Keywords: consumer behavior, green marketing, green product

6、s. I.Introduction Now environmental awareness has not merely become a global interest, as well as a demanding issue in academic research. The green issue has fostered a positive change in the behavior of consumers since 1970s (Linda F. Alwitt, 1996). This change has induced a significant upset in the perceptual experience of consumers with a rising concern for the preservation and prevention of any further damage to the environment. Admittedly green marketing is an effort to reduce