论近年来钢贸市场的营销模式--市场营销毕业论文

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1、安徽理工大学毕业论文 - 1 - 论近年来钢贸市场的营销模式 摘要 我国的钢铁行业发展十分迅速，在短短三十年里，钢铁产量实现了跨越式发展，产量和消费量均为世界第一，钢铁贸易行业也飞速发展，到 2013 年钢铁贸易行业公司发展到 20 万家之多。 近年来，钢材贸易 行业正经历前所未有的低谷期，企业发展面临重重危机。 钢材贸易 行业依靠传统的、单一的赚取钢材价差的赢利模式在当前市场环境中近乎失效。同时，钢贸行业还面临着融资难、人才流失严重、服务意识淡薄、厂商关系不协调等危机。 实习期间，本人在华东最大的方管批发公司拓源钢铁合肥分公司的实习，通过在营 销岗位上的观察和信息的积累，对钢贸公司的内外环境

2、进行分析，发现了一些问题。 通过分析，钢贸企业面临的问题是历史性的、突出的，也是亟待解决的，钢贸企业要解决问题，就需要以市场为导向，调整经营理念，解决资金问题。增大直供客户，进一步对市场细分，完善公司体制，建立快速反应机制。 关键词： 钢材贸易，营销模式，供求关系，融资困难，物流控制 安徽理工大学毕业论文 - 2 - THE MARKETING MODEL ON THE STEEL TRADE MARKET IN RECENT YEARS ABSTRACT Chinas steel industry has developed very rapidly, by leaps and bounds

3、 in just three decades, iron and steel production, production and consumption are the first in the world, the steel trading industry rapid development, to the development of the 2013 steel trading sectors to as many as 200,000. In recent years, the steel trade and industry is experiencing unpreceden

4、ted trough of enterprise development is in danger. The near-failure of the steel trade and industry rely on traditional, single steel spreads earned profit model in the current market environment. The same time, the steel trade and industry also faces difficulties in financing, a serious brain drain

5、, weak sense of service, vendor relationships incongruous crisis. During the internship, I Tuoyuan square tube in East Chinas largest wholesale company Steel Hefei Branch internship in marketing positions on observation and information accumulation, analysis of the internal and external environment

6、of the steel trade, found some problems. Through the analysis of the steel trade enterprises are facing the problem is historic, prominent, but also solved the steel trade enterprises to solve the problem, on the need for a market-oriented to adjust business philosophy, to solve this problem. Increasing the direct supply of customers, further market segmentation, improve the corporate system, and rapid response mechanisms. KEYWARDS: steel trade, marketing model, the relationship between supply and demand, difficulties in financing, logistics control