外文翻译--商业模式创新：超越技术问题（节选）

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1、1700 单词， 9100 英文字符， 2400 汉字 出处： Chesbrough H. Business model innovation: its not just about technology anymoreJ. Strategy & Leadership, 2007, 35(6):12-17. 外文文献： Business Model Innovation: Its Not Just about Technology Anymore H Chesbrough What is a business model? Every company has a business model,

2、 whether they articulate it or not. At its heart, a business model performs two important functions: value creation and value capture. First, it defines a series of activities, from procuring raw materials to satisfying the final consumer, which will yield a new product or service in such a way that

3、 there is net value created throughout the various activities. This is crucial, because if there is no net creation of value, the other companies involved in the set of activities wont participate. Second, a business model captures value from a portion of those activities for the firm developing and

4、 operating it. This is equally critical, for a company that cannot earn a profit from some portion of its activities cannot sustain those activities over time. There can be real tensions between the aspects of a business model that create value and those that help to capture a portion of that value.

5、 A high-value proprietary technology, for example, easily earns a profit for the firm, if alternatives offer lesser value. But in many circumstances customers are reluctant to buy such products (because of price, limited availability, or delivery or service issues).Yet making the technology more ope

6、n, which makes it more appealing to customers, makes it harder to capture value from the offering. So these offsetting factors must be balanced. How to define a business model? The term business model is often used, but not often clearly defined. Richard S. Rosenbloom, Professor Emeritus of Harvard, and I have developed a specific working definition. A better business model often will beat a better idea or technology. One benefit of this working definition is that each of its six para