网络游戏外文翻译—人际关系对网络游戏选择的影响（节选）

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1、字数：英文 2580 单词， 12686 字符；中文 4087 汉字 出处： Sang Yup Lee. Interpersonal influence on online game choicesJ. Computers in Human Behavior, 2015, 45: 129-136. 外文文献： Interpersonal influence on online game choices Abstract Several theories stress the importance of interpersonal influence on an individuals adop

2、tion of a product or service. However, there has been little research that empirically examined how online friends influence an individuals online product choices. This study examines the effect of a game players online friends who adopted a game earlier than the player on the likelihood that the pl

3、ayer adopts the game. Two main factors considered in this study are: (1) the number of online friends who adopted a game earlier and (2) the strength of ties between the player and the players online friends who adopted the game earlier. Using a hazard model with data on 1,668 game players gaming ac

4、tivities and relational connections, we find (1) the likelihood that a player adopts a particular game increases the more her online friends adopted the game earlier, and (2) the influence of the prior adopter friends on the likelihood that a player adopts the game varies with the strength of ties b

5、etween the player and her prior adopter friends. Key words: Interpersonal influence; Online product choices; Online casual games; Hazard model 1.Introduction There is no established definition of an online causal game, yet online casual games usually refer to online video games developed for mass co

6、nsumption even for those who would not normally regard themselves as a gamer (International Game Developers Association (IGDA), 2009). Online casual games possess certain characteristics in common: they are easy to learn; they require a small amount of time to be played; and online casual game players play casual games mainly for fun and relaxation (IGDA, 2009). Online casual games are offered to game players through several different types of platforms such as web browsers