2019年客户关系管理外文翻译—客户关系管理和大数据：服务的个性化和定制化（节选）

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1、字数：英文 3633 单词， 20174 字符；中文 6464 汉字 作者及出处： Anshari M, Almunawar M N, lim S A, et al. Customer relationship management and big data enabled: Personalization Data analytics; CRM; Web 2.0; Social networks 1.Introduction Managing good customer relationship in an organization refers to the concepts, tools

2、, and strategies of customer relationship management (CRM). CRM as a tools with Web/Apps technology provides organizations ability to understand customers or potential customers its usual practices and thus deliver a particular activities that might convince them to make transactions and decisions.

3、CRM has been discussed in many fields such as business, health care, science, and other service industries. The massive adoption of big data in any sectors has triggered assessment of frontend perspective especially managing customer relationship. It is pivotal to examine the role of big data within

4、 CRM strategies. Big data have quantum leap to a digital era where public generates a huge data in any sectors and industries. The amount of data are captured, collected, and processed by organization through digital sensors, communications, computation, and storage had captured information which was valuable to businesses, sciences, government, and society at large. A large amount of data streaming from smartphones, computers, parking meters, buses, trains, and supermarkets. Search engine com