书签分享收藏举报版权申诉 / 18

立即下载

当前位置：首页 > 外文翻译 > 其他专业 > 【精品文档】470关于学生网上互联网购物消费行为分析有关的外文文献翻译成品：大学生网络购物行为研究（中英文双语对照）

【精品文档】470关于学生网上互联网购物消费行为分析有关的外文文献翻译成品：大学生网络购物行为研究（中英文双语对照）

上传人：从****越

文档编号：1466355

上传时间：2019-12-29

格式：DOCX

页数：18

大小：463.48KB

《【精品文档】470关于学生网上互联网购物消费行为分析有关的外文文献翻译成品：大学生网络购物行为研究（中英文双语对照）》由会员分享，可在线阅读，更多相关《【精品文档】470关于学生网上互联网购物消费行为分析有关的外文文献翻译成品：大学生网络购物行为研究（中英文双语对照）（18页珍藏版）》请在毕设资料网上搜索。

1、此文档是毕业设计外文翻译成品（含英文原文+中文翻译），无需调整复杂的格式！下载之后直接可用，方便快捷！本文价格不贵,也就几十块钱！一辈子也就一次的事！外文标题：Internet Shopping and Buying Behavior of College Students 外文作者：Deborah H. Lester , Andrew M. Forman Mathwick, Malhotra, and Rigdon, 2001). The results indicate that Internet shoppers place a significant level of imp

2、ortance on the interactive entertainment environment that this new media channel provides. It is also important to note that the Mathwick, Malhotra, and Rigdon study pointed out that Internet shoppers are beginning to mirror the U.S. population in diversity. The business community has always attempt

3、ed to separate consumers into clearly defined generational categories in order to better understand their buying behavior in the marketplace. In the past marketers have focused on Baby Boomers, but they are now turning their attention to Generations X and Y (Neuborne, 1999; Duff, 1999; Plotz, 1999).

4、 Traditional college students fall into the Generation Y category and are a convenient population that exhibits this generations nonchalance with technology. Generation Xsometimes referred to as the Twenty Somethings, Baby Busters, Grunge Kids, or Slackersconsists of approximately 41 million young adults born between 1965 and 1975 and currently ranging in age from 28 to 38. They are characterized as fickle, elusive, angry, alienated, and lazya generation raised by television while mom a