1、此文档是毕业设计外文翻译成品（ 含英文原文+中文翻译） ，无需调整复杂的格 式！下载之后直接可用，方便快捷！本文价格不贵,也就几十块钱！一辈子也就 一次的事！ 外文标题：Internet Shopping and Buying Behavior of College Students 外文作者：Deborah H. Lester , Andrew M. Forman Mathwick, Malhotra, and Rigdon, 2001). The results indicate that Internet shoppers place a significant level of imp
2、ortance on the interactive entertainment environment that this new media channel provides. It is also important to note that the Mathwick, Malhotra, and Rigdon study pointed out that Internet shoppers are beginning to mirror the U.S. population in diversity. The business community has always attempt
3、ed to separate consumers into clearly defined generational categories in order to better understand their buying behavior in the marketplace. In the past marketers have focused on Baby Boomers, but they are now turning their attention to Generations X and Y (Neuborne, 1999; Duff, 1999; Plotz, 1999).
4、 Traditional college students fall into the Generation Y category and are a convenient population that exhibits this generations nonchalance with technology. Generation Xsometimes referred to as the Twenty Somethings, Baby Busters, Grunge Kids, or Slackersconsists of approximately 41 million young adults born between 1965 and 1975 and currently ranging in age from 28 to 38. They are characterized as fickle, elusive, angry, alienated, and lazya generation raised by television while mom a
