企业的发展策略工商管理毕业论文

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1、 第 I 页 摘 要 去年以来，人民币升值，能源、原材料价格上涨，劳动力成本提高，美国次贷危机 影响等等不利因素，把众多小企业逼到生存的墙角。在这种市场变化的情况下，小企业 应当通过加强科学管理、技术创新、市场拓展、结构调整、产品优化等方式，在培育企 业核心优势的同时，注重发挥企业综合优势，提升小企业在体制、管理、技术、资本、 劳动力、产品市场、结构等方面的整体生存能力和综合竞争实力，努力实现小企业发展 的国际化、信息化、市场化、规范化综合发展目标。 从某种意义上说，一个小企业只有从上述诸多方面下功夫，花力气，在这些方面能 够有明显进步和提升，那么这个企业的综合实力就能得到提高，其整体生存能力

2、和综合 竞争力就会有实质性增强和提高，才能在全球金融危机下立于不败之地。 关键词：小企业，危机，提升，实力 第 II 页 Abstract Since last year, the appreciation of the renminbi, energy, raw material prices rising, labor costs, the U.S. subprime mortgage crisis, and so on unfavorable factors, many small businesses into just a corner of life. In the case of

3、 such changes in the market, small businesses should strengthen scientific management, technological innovation, market expansion, restructuring, product optimization mode, while fostering the enterprises core strengths, focusing on enterprises play the comprehensive advantages, enhance small busine

4、sses in the system overall viability, management, technology, capital, labor and product markets, the structure and overall competitive strength, and strive to achieve the internationalization of small enterprise development, information technology, market, standardized comprehensive development goals. In a sense, only a small business from these efforts, the effort, which in these areas, significant progress and enhance the comprehensive strength of this business can improve its overall viab