品牌形象

1、此文档是毕业设计外文翻译成品（ 含英文原文+中文翻译） ，无需调整复杂的格 式！下载之后直接可用，方便快捷！本文价格不贵,也就几十块钱！一辈子也就 一次的事！ 外文标题：THE IMPORTANCE OF BRANDING TO ENTERPR。

2、alaysian Hotel Industry 外文作者：CHENG BOON LIAT, SHAHEEN MANSORI, CHAM TAT HUEI 文献出处: Journal of Hospitality Marketing and (b) tourists have become more affluent and are willing to spend more for higher quality accommodation (Euromonitor International, 2012). Facilities such as restaurants, bars, and nightclubs are no longer seen as a luxury but rather a necessity, since these facilities can fulfill the different needs among customers. Therefore, hotel managers have to understand the factors that i。

3、中占 据重要位置，从而形成较高的知名度。
这有利于抢占先机获得占领品牌经营市场的有 利地位，在争取旅游者、市场份额方面也有很好的竞争优势。
2、从旅游者出发，品 牌形象一旦建立，就会使旅游者对景区内的旅游产品减少购买顾虑，加快购物决策， 也节约了时间成本。
3、故宫旅游景区品牌形象塑造一旦成功，就可以扩大其在国 内外旅游者心中的知名度， 为故宫打造为世界级旅游产业品牌有着不可低估的重要意 义。
研究内容与方法 研究内容及方法： 1、故宫旅游景区资源概况 2、故宫旅游业发展现状 3、故宫旅游景区品牌形象 SWOT 分析 4、故宫旅游景区品牌形象塑造研究 5、故宫旅游景区目标市场定位 调查法：根据实际情况查找相关文献资料以及询问师长等； 问卷法：根据调查内容拟定调查问卷进行问卷调查； 行动研究法：进行一系列的实际考察研究并得出相关内容和结论。
研究进度安排 2014 年 5 月 27 日 2014 年 6 月 29 日 选题 2014 年 6 月 9 日 2014 年 6 月 16 日 开题 2014 年 6 月 16 日 2014 年 9 月 5 日 初稿 2014 。

4、类的互动广告 6 3、暗示类的互动广告 7 4、宣传类的互动广告 7 5、搜索类的互动广告 7 二、品牌形象塑造分析与构建 7 （一）品牌形象塑造的原则 7 1、创造差异 7 2、树立个性 7 3、长期坚持 8 4、全面考虑 8 （二）品牌形象和互动广告的关系 8 三、当下互动广告在塑造品牌形象中的现状及相应的策略 9 （一）互动广告的应用 9 （二）互动广告在品牌广告中的应用方式 . 11 1、 “五感”设计 11 2、情境制造 .11 3、行为体验设计 11 （三）存在的不足 . 12 1、互动形式的单一 .12 3、缺乏行业自律和行业规范 .12 （三）策略 . 13 1、互动广告创意策略 .13 2、互动广告媒体投放策略 13 3、互动广告效果评估策略 13 结 论 14 参考文献.14 . 3 互动广告如何塑造品牌形象互动广告如何塑造品牌形象 摘摘 要要 随着社会经济的发展和科技力量的进步随着社会经济的发展和科技力量的进步, ,产品同化趋势越来越明显产品同化趋势越来越明显, ,消费者在面对众多的商品和信息时消费者在面对众多的商品和信息时, ,已经很难进行已经很难进行 比。

5、oration of Impact of Logo Redesign on Brand Image Navita Mahajan Abstract The simplicity in an abstract logo design makes it easy to reproduce whatever format it may require. The complexity in its message makes it appealing to customers and balancing both simplicity and intricacy is the key to the harmonious look of logo. Customers can easily distinguish an abstract logo from any other style; the reason why a certain logo stands out and recognizable even far away. This research paper has helped 。

6、ral Sciences, 2016, 224:149-157. A Study of Brand Image towards Customers Satisfaction in the Malaysian Hotel Industry Johanudin Lahap, Nur Safiah Ramli, Noraslinda Mohd Said, Salleh Mohd Radzi,Razlan Adli Zain Abstract Branding is known to be important to an organization. Through effective and efficient branding research and development, it is believed that the attainment of proper organizational return on investment (ROI) can be viably achieved. Therefore, establishing a strong brand image i。

7、ds for youth consumers in TurkeyJ. Journal of Marketing Development and Competitiveness, 2014, 8(2): 61. The Effect of Electronic Word of Mouth on Brand Image and Purchase Intention: An Application Concerning Cell Phone Brands for Youth Consumers in Turkey Omer Torlak KTO Karatay University Behcet Yalin Ozkara Eskisehir Osmangazi University Muhammet Ali Tiltay Eskisehir Osmangazi University Hakan Cengiz Karabuk University Mehmet Fatih Dulger University of Nevada This study aims to explain the 。

8、m Business School, supported by the “Ministerio de Educacin, Culturay Deporte” of the Government of Spain (Ref. PR2002-012). She wishes to express her gratitude for the financial help received from the CICYT (project SEC2002-03949). The authors would like to thank Susan Drury for her helpful comments. Abstract The objective of this paper is to analyze the effect that a brand extension strategy has on brand image. Specifically, the paper analyzes how variables related to the 。