1、1800 英文单词， 8700 英文字符 ，中文 3050 字 文献出处： Mahajan N. An Exploration of Impact of Logo Redesign on Brand ImageJ. Global Journal of Finance and Management, 2014, 6(3): 209-216. An Exploration of Impact of Logo Redesign on Brand Image Navita Mahajan Abstract The simplicity in an abstract logo design
2、makes it easy to reproduce whatever format it may require. The complexity in its message makes it appealing to customers and balancing both simplicity and intricacy is the key to the harmonious look of logo. Customers can easily distinguish an abstract logo from any other style; the reason why a cer
3、tain logo stands out and recognizable even far away. This research paper has helped to find the impact of logo redesign on brand image, when the company or brand changes their existing logo or brand name to suit with the logo. Why the brand have to change the logo time to time. Through questionnaire
4、 in this study, it has been found that with customers favorite logo, why and for how long they have been attach with the particular brand which they love. Keywords: Logo, Brand, Design, organization, change Introduction Logos have long been the most publicly recognizable branding a company can have
5、many are instantly identifiable from across a highway or grocery aisle and can heavily influence consumer behaviors. Today, to identify a firm or brand. Logos, as part of overall brand meaning, provide differentiation and influence choice. Logos help a brand two ways. First, they can be used in conj
6、unction with the name to speed recognition of a brand. Second, a logo can be used in place of the name when there is a space or time constraint. Logos may need to be changed due to changes in the company name, some of reasons that indicate that its time for logo renewal, are It makes people think they traveled back in time: Trends and tastes change, and that can affect perceptions of logo. What was once modern and compelling can lose its power over time. When people see a logo that looks outdate
