1、此文档是毕业设计外文翻译成品（ 含英文原文+中文翻译） ，无需调整复杂的格 式！下载之后直接可用，方便快捷！本文价格不贵,也就几十块钱！一辈子也就 一次的事！ 外文标题：The Associations Between Service Quality, Corporate Image, Customer Satisfaction, and Loyalty: Evidence From the Malaysian Hotel Industry 外文作者：CHENG BOON LIAT, SHAHEEN MANSORI, CHAM TAT HUEI 文献出处: Journal of Hospita
2、lity Marketing and (b) tourists have become more affluent and are willing to spend more for higher quality accommodation (Euromonitor International, 2012). Facilities such as restaurants, bars, and nightclubs are no longer seen as a luxury but rather a necessity, since these facilities can fulfill t
3、he different needs among customers. Therefore, hotel managers have to understand the factors that impact the needs of the customers in order to promote the hotel, attract new customers, and retain loyal ones (United Nations World Tourism Organization, 2011). Studies have found several factors that m
4、ight give the hotel an advantage over its competitors in the industry, such as service quality, customer satisfaction, customer loyalty, and corporate image (Shahin Lee, Cho, Nadiri Kim, 2011). This performance is regularly found to be strongly and positively associated with the evaluation of perceived service quality (Mohsin Wilkins, Merrilees, Hui, Chern, Nguyen, 2006a). Customer Satisfaction Customer satisfaction is an important element of marketing activity that links the process of purchasi
