2010年电子商务外文翻译--电子商务成功的网站开发策略

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1、3300 英文单词， 1.9 万英文字符 ，中文 5700 字 文献出处： Lee M, Lee H Y, Yoon M G. Website development strategy for e-Commerce successC/The 40th International Conference on Computers & Indutrial Engineering. IEEE, 2010: 1-6. Website Development Strategy for e-Commerce Success Minwoo Lee； Hye Young Lee； Moon-Gil Yoon A

2、bstract Nowadays a website for e-Commerce has given the traditional companies much more opportunities in contacting customers more easily, implementing business to the new market, e-Commerce, increasing the profit, and gaining competitiveness. Even though lots of studies have given efforts to examin

3、e website quality factors affecting e-Commerce success and measuring it, there is a lack of scarcity of models for suggesting website development strategy for e-Commerce Success. This paper proposes a website development strategy for e-Commerce success by not only investigating website quality facto

4、rs, their relative importance in choosing preferred website, but also finding which quality factors should be modified and enhanced for e-Commerce Success. This study provides useful insights to contribute the decision making of e-Commerce companies to making strategic decision and allocating their

5、limited resources in order to develop more preferred websites and improve their financial performance. Also, this paper presents a methodological contribution by demonstrating the use of data envelopment analysis (DEA), a linear programming methodology to measure the efficiency of multiple decision

6、making units, to IS research. Keywords ： Website development strategy; e-Commerce Success; Website quality; Data Envelopment Analysis; financial performance 1. INTRODUCTION e-Commerce today means many things to different people. There have been a wide variety of e-commerce definition and concepts dealing with a number of issues, applications, and value chain models. However, evaluating e-Commerce success is challenging issue and especially there are few studies considering financial perform