2015年外文翻译--利用社交媒体促进亚洲电子商务研究领域和机遇

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1、4500 英文单词， 24500 英文字符 ，中文 7600 字 文献出处 : Lee S Y T, Phang C W. Leveraging social media for electronic commerce in Asia: Research areas and opportunitiesJ. Electronic Commerce Research & Applications, 2015, 14(3):145-149. Leveraging social media for electronic commerce in Asia: Research areas and oppo

2、rtunities Sang-Yong Tom Lee, Chee Wei (David) Phang Abstract The last decade has seen phenomenal growth of electronic commerce in Asia. An important driving force has been the parallel rise of social media, enabling pervasive interactions among consumers and between consumers and rms. This article p

3、rovides an overview of the current state of development of social media in Asia. We also survey the literature on social media that has been produced by authors in this region. The research covers a variety of topics and issues, including: user behavior with social media, the impacts of social media

4、, and the issues arising from its use. It also identies a number of future research opportunities that fall into these areas. The Asia region is lled with high potential for promising research regarding how social media may be leveraged for e-commerce. This article calls for more research attention

5、to be given to social media-related e-commerce research, and the discovery of new knowledge related to the connections between social media and e-commerce that are unique to the Asia region. Keywords: Asia； Business and social issues； Electronic commerce； Social media； Research directions； Technolog

6、y impacts； User behavior 1. Introduction Social media represents one of the most important platforms for electronic commerce. Asia is no exception in this global trend, and it has attained dramatic and high levels of growth in the use of social media in e-commerce during the past several years. For instance, research by McKinsey has indicated that there are more than 300 million consumers in China who use social media to obtain product information (Chiu et al., 2012). McKinsey further esti