外文翻译--网站设计中消费者的信任与不信任问题的研究（节选）

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1、中文 3050 字 ,1400 单词， 8600 英文字符 出处： Ou C X, Sia C L. Consumer trust and distrust: An issue of website designJ. International Journal of Human-Computer Studies, 2010, 68(12):913-934. 外文文献 Consumer trust and distrust: An issue of website design Carol Xiaojuan Ou ,Choon Ling Sia Abstract Researchers have

2、 long speculated about the distinction between trust and distrust, yet the majority of studies on trust have treated them as essentially the same construct on opposite ends of a continuum. In order to resolve this ambiguity, we propose a theoretical framework to investigate the antecedents and influ

3、ences of trust and distrust in the online shopping context, relying on the literature of website design and consumer trust, ambivalence theories, as well as emerging studies on distrust in the work place. Our findings indicate that trust and distrust are two separate concepts by reason of their dist

4、inct cognitions, different antecedents and different influences on consequent outcomes. In particular, the results show that specific website design attributes have distinct effects on shaping consumers trust and distrust. These findings suggest new ways in which website attributes can be fine-tuned

5、 by website designers and managers. Keywords: Consumer trust; Distrust; Website design; Functional perception (FP); Motivating perception (MP) 1. Introduction Consumer trust in the virtual environment has been extensively investigated in the past decade. However, little attention has been paid to tr

6、usts counterpart, distrust. The lack of investigation is largely due to a commonly held assumption that trust and distrust are two sides of the same coin. Consequently, evidence of high trust has typically been regarded as equivalent to low distrust, and the antecedents and outcomes of trust have been treated as the converse of those of distrust. Recently, however, challenges to this assumption have emerged. Some scholars suggest that distrust is a qualitatively different construct from t