外文翻译--电子商务的应用与中小企业的绩效（节选）

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1、3300单词， 2万英文字符 ,5100汉字 出处： Abebe M. Electronic commerce adoption, entrepreneurial orientation and small- and medium-sized enterprise (SME) performanceJ. Journal of Small Business and Enterprise Development, 2014, 21(1):100-116(17). 原文 Electronic commerce adoption, entrepreneurial orientation and sma

2、ll-and medium-sized enterprise (SME) performance Michael Abebe Introduction The significant role that small and medium-sized enterprises (SMEs) play in the US economy is well documented in the literature. As the pace of economic globalization continues to escalate, SMEs are increasingly experiencing

3、 fierce competition both from their domestic and foreign counterparts (Matlay and Westhead, 2005; Etemad, 2004; Julien and Ramangalahy, 2003; Lu and Beamish, 2001). In order to offset their inherent resource and size disadvantages and stay competitive, SMEs employ a number of competitive strategies

4、and tools. One such competitive tool is electronic commerce (e-commerce) (Raymond et al., 2005; Kleindl, 2000;Stewart, 1997). E-commerce has increasingly become an important technological medium through which businesses serve their customers, expand their geographical reach, respond to competitive p

5、ressure and reduce operational costs (Martin and Matlay, 2003; Beck et al., 2005; Wymer and Regan, 2005). Despite the tremendous amount of growth in e-commerce adoption around the globe, there is still a significant discrepancy between SMEs and large, well-established firms (Fomin et al., 2005; Prat

6、t, 2002). Pratt (2002), in a study conducted for the Office of Advocacy, US Small Business Administration (SBA), observed that only 58 percent of SMEs had a website compared to 77 percent of larger firms. Similarly, a survey conducted by Forrester Research found that only 40 percent of SMEs sold their products and services on the internet (Weiss, 2004). These and other similar studies have noted that, while small business owners (managers) value the importance of e-commerce, relatively few o