2014年市场营销外文翻译--营销策略和营销沟通渠道间的相互关系（节选）

《2014年市场营销外文翻译--营销策略和营销沟通渠道间的相互关系（节选）》由会员分享，可在线阅读，更多相关《2014年市场营销外文翻译--营销策略和营销沟通渠道间的相互关系（节选）（7页珍藏版）》请在毕设资料网上搜索。

1、中文 2900字， 1600单词， 9700英文字符  出处： Sayedi S M, Soltani H, Keshavarz M. The Relationship between Marketing Strategy and Marketing Channels of CommunicationJ. International Journal of Academic Research in Business & Social Sciences, 2014, 4(3):345-360. The Relationship between Marketing Strategy

2、 and Marketing Channels of Communication Sayed Masud Sayedi； Hassan Soltani； Majid Keshavarz Introduction Nowadays, services dynamic world makes marketing promotions important more than last times. A service should be designed based on the customer needs and its price is realistic. It also is necess

3、ary that the services be distributed through convenience distribution channels and be advertised among customers actively. New companies should attempt to regulate their products price appropriately and also make communicational efforts so exactly that be able to make position for them which is attr

4、active for target market customers. Generally, the strategies can be divided into three groups including total, business, and functional strategies. The functional strategies refer to the applied attitude in a business unit for achieving companies and businesses main goals through maximizing resourc

5、es productivity. Functional strategies include marketing, financial, research and development, production and operations, human resources management, and information systems. So, marketing strategy is considered as a functional strategy. Marketing strategies refer to tools which can be used for achi

6、eving goals. These strategies refer to this question “how goals can be achieved?” Marketing design success depends on the efficiency of marketing strategies. It is possible to determine a strategy for every marketing mix elements (Hart, 2003). Indeed, marketing strategy includes different variables that  the company can control them or which the company can adapt itself with them so exactly that helps the organization to achieve its goals. Indeed, it is the internal facilities and authorities that can