外文文献翻译--快递企业市场竞争战略研究

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1、中文 3342 字， 1916 单词， 10500 英文字符 文献出处 : Navistar T. The research of express enterprise competition strategy J. Sloan Management Review, 2016, 12(3):41-50. 原文 The research of express enterprise competition strategy Navistar T Abstract This paper takes the German AE express company as the case study. Fi

2、rstly, express industry is analyzed, and then expounds the trend of the development of industry, then the AE express company made a detailed analysis of the foreign small and medium-sized express enterprises provide beneficial reference for competitive strategy. Keywords: Express delivery, Express d

3、elivery market, Competitive strategy 1 Overview of the express industry Express refers to the logistics enterprise with its own independent network, or in the form of consortium, each using their network, the user files or entrusted by the package, fast and safely from the sender to the recipients d

4、oor to door transportation mode. Delivery in time and delivery quality differs from other modes of transportation； the efficiency of it is to build on the basis of perfect network. Express industry is the fastest speed transport documents or between the sender and recipient in package industry. The

5、nature and the mode of transportation and the general air cargo service basic consistent, but extend and expand the air transport service, express industry in transport, express delivery service form the most quick and thoughtful. Express the owner should have the following features: Economic adapta

6、bility The development of modern express industry is closely combined with the development of world economy. With the accelerating process of global economic integration, international domestic trade activities accelerate active. Due to the production and business operation activities of high effici

7、ency and fast rhythm, time value is very important. A large number of samples, files, documents need to pass quickly, it offers a wide range of opportunities to express industry； But with the development of science and technology, a large number of high technology content, small volume, high value p

8、roducts also provide the source for the express industry. Immediacy The basic characteristics of express service mainly reflected in the fast and flexible. So must have a long distance transport rapid transport and distribution, distribution, delivery, etc. Big express companies themselves have a ce

9、rtain number of aircraft, and most of the Courier company has its own freight cars. In addition to transportation, express delivery company in the supply of goods distribution center, especially the central regions of the companys business, you need to set up distribution control center, equipped wi

10、th warehouse, computer center, control and command center and other facilities. Network Express industry provide door to door service, so you must receive customer information timely and accurately, quickly handle documents, all-the-way tracking system for the delivery of goods or documents. Realize

11、 the function of guarantee is the advanced computer network, advanced communications network, and can meet the demand of all kinds of personalized, special Courier service of hardware and software. At present most of the Courier company can do to a file and tracking in the whole process of the parce

12、l. Users only need to log in the website, enter the waybill number, you can track the all the information of the goods. Excellent service function Form as a result of the express delivery service is a table to table, door to door； it needs to express the all-the-way tracking, customer want to be abl

13、e to real-time query Courier, so the Courier Company must be on the basis of quality service to retain customers. 2 Development trend of express industry 2.1 Cut or eliminate postal franchise In the late 70 s the United States has reform in the field of civil aviation and post in a breakthrough, can

14、celled the passenger and cargo airlines operating in 1978 and the limitation of the pricing, suspended in 1979 postal franchise to especially urgent letters, to allow the private Courier service providers to the next day the letter Posting and delivering services, suspended in 1986 to the internatio

15、nal postal mail of the franchise. In 1993 Sweden became the first abolish postal specializes in European countries. Later, Russia, New Zealand, the Netherlands and abolishing the postal specializes in. Starting in 1995, Germany and countries around the world allow their private mail company, operati

16、ng all postal business letters. In addition, the developing countries such as India, Kenya and narrowed the scope of postal specializes. 2.2 Promote the reform of property right system Many countries in order to optimize the national postal department of the state-owned property right structure, imp

17、rove the operational efficiency of the postal services, have stepped up to the postal enterprise shareholding system reform. In 1994, the Swedish postal is from shares to the public service company co., LTD., and the VAT on all of its products. In 1995, the German postal formally registered as a sto

18、ck company, 49% of the shares sold to the whole society. In 2000, deutsche post successfully listed co., LTD., is the annual European largest, the worlds third largest trading. New Zealand post has restructured into joint-stock company. The Netherlands is the worlds a typical of postal privatization

19、 reform at present. 2.3 Open to promote bilateral and regional levels The U.S. free trade agreements with Singapore, Chile, to create open bilateral areas express industry precedent. Beauty, wisdom is committed to keep express delivery market access level, before signing the agreement and provide se

20、parate to delivery the goods, fast customs clearance procedures； Beauty, open new agreement delivery department and other related services, in order to improve the efficiency of express delivery services. Agreement also included limited service providers for cross-subsidy provisions of the state. Th

21、e emu will be open postal markets as an important content of regional integration, twice by law requires internal open postal markets, and lets the member states during the period of 2003 to 2006 take substantive steps. At present, the world trade organization (WTO) is open to Courier and postal ser

22、vices are given more attention, in the field of open has become the important issues of the Doha round of trade in services negotiations. 3 AE express company 3.1 Overview German AE express company was founded in 1988, the headquarters is located in southwestern Germany. Express in Europe, at the be

23、ginning of its establishment, the companys main business. After 20 years of development, has now developed into a air freight, shipping, express delivery, warehousing, logistics as one of the integrated logistics company in Europe. Since it was founded in 1988, AE express company business development, steadily to 2008 euro turnover has over ten million every year. As an international air transport association (IATA), the