汽车专业外文翻译---我国汽车工业的自主开发
《汽车专业外文翻译---我国汽车工业的自主开发》由会员分享,可在线阅读,更多相关《汽车专业外文翻译---我国汽车工业的自主开发(15页珍藏版)》请在毕设资料网上搜索。
1、 1 外文翻译 The mercerized and internationalized background At present, under the mercerized and internationalized background, how to strengthen the independent development ability of our countrys auto industry has become the urgent problem to be solved This article, by referring to the experience of de
2、veloped countries of automobile industry in implementing the industrial policy and comparing the two regulations made in 1994 and 2OO4 about independent intellectual property right in the industrial policy, has put forward policy recommendations of supporting independent development of our countrys
3、auto industry A brand based on market is promises for a products capability, quality and service. Up to now, well-known automobile brands are accounting for two percent of two hundred far famed brands in all country. Meanwhile, after going into WTO, a great set of foreign automobile enterprises poss
4、essing good quality, favorable capability, knight service will enter into our country and bring a fire-new idea of brand for our domestic consumers. No doubt, that will not only greatly impact on our domestic automobile enterprises, which dont have the capability of independent exploitation and the
5、consciousness of brand cultivation, but also affect development of automobile industry. So, during the crucial period, our country needs urgently brands of great competitive power, which can drive and prompt development of automobile industry. The paper, starting with the analysis of brand and combi
6、ning with the theory of strategy management, regarding carmakers as object, depicts development panorama of domestic automobile industry and provides some simple thoughts about breeding and developing automobile brand in our country, through studying studying problems relating to automobile brand. I
7、t is the primary studying intention that upgrades core competency Of domestic automobile enterprises and impels development of automobile industry, recurring to putting forward some related tactics of breeding and developing automobile brand in our country. The papers meaning consists two points: th
8、e first, it makes enterprises attach importance to automobile brand in consciousness and know it afresh; the second, it advances some operational tactics by demonstration 2 analysis, which can be used for reference by enterprises and industry. Research methods used in the paper are primarily demonst
9、ration analysis and comparison analysis. Anticipative research fruits of the paper involve: (1) seedtime and actuality analysis of automobile brand in our country; (2) mode-comparison of automobile brand in different countries;(America, German, Japan, Korea); (3) key factors of affecting our automob
10、ile brand development;(4) tactics and countermeasures of cultivating automobile brand. Innovations of the paper rest with: (1) research content, i.e. having a all-around research of breeding automobile brand and coming into being strategy system; (2) research purpose, i.e studying how to forge compe
11、titive automobile brand can drive industry development; (3) research angle, i.e. knowing and analyzing automobile industry in virtue of brand. Referred to the main indexes about evaluating national competitive ability, which is the commonly used method in the international society, this thesis aims
12、at analyzing and evaluating the international competitive ability of Chinese automobile industry in a scientific and objective way. Compared with those industries in some developed countries, domestic automobile industry is relatively frail and has a very long way to go. This thesis illustrates the
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中设计图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 汽车 专业 外文 翻译 我国汽车 工业 自主 开发
