1、 1 外文翻译 The mercerized and internationalized background At present， under the mercerized and internationalized background， how to strengthen the independent development ability of our countrys auto industry has become the urgent problem to be solved This article， by referring to the experience of de
2、veloped countries of automobile industry in implementing the industrial policy and comparing the two regulations made in 1994 and 2OO4 about independent intellectual property right in the industrial policy， has put forward policy recommendations of supporting independent development of our countrys
3、auto industry A brand based on market is promises for a products capability, quality and service. Up to now, well-known automobile brands are accounting for two percent of two hundred far famed brands in all country. Meanwhile, after going into WTO, a great set of foreign automobile enterprises poss
4、essing good quality, favorable capability, knight service will enter into our country and bring a fire-new idea of brand for our domestic consumers. No doubt, that will not only greatly impact on our domestic automobile enterprises, which dont have the capability of independent exploitation and the
5、consciousness of brand cultivation, but also affect development of automobile industry. So, during the crucial period, our country needs urgently brands of great competitive power, which can drive and prompt development of automobile industry. The paper, starting with the analysis of brand and combi
6、ning with the theory of strategy management, regarding carmakers as object, depicts development panorama of domestic automobile industry and provides some simple thoughts about breeding and developing automobile brand in our country, through studying studying problems relating to automobile brand. I
7、t is the primary studying intention that upgrades core competency Of domestic automobile enterprises and impels development of automobile industry, recurring to putting forward some related tactics of breeding and developing automobile brand in our country. The papers meaning consists two points: th
8、e first, it makes enterprises attach importance to automobile brand in consciousness and know it afresh； the second, it advances some operational tactics by demonstration 2 analysis, which can be used for reference by enterprises and industry. Research methods used in the paper are primarily demonst
9、ration analysis and comparison analysis. Anticipative research fruits of the paper involve: (1) seedtime and actuality analysis of automobile brand in our country； (2) mode-comparison of automobile brand in different countries；(America, German, Japan, Korea)； (3) key factors of affecting our automob
10、ile brand development；(4) tactics and countermeasures of cultivating automobile brand. Innovations of the paper rest with: (1) research content, i.e. having a all-around research of breeding automobile brand and coming into being strategy system； (2) research purpose, i.e studying how to forge compe
11、titive automobile brand can drive industry development； (3) research angle, i.e. knowing and analyzing automobile industry in virtue of brand. Referred to the main indexes about evaluating national competitive ability, which is the commonly used method in the international society, this thesis aims
12、at analyzing and evaluating the international competitive ability of Chinese automobile industry in a scientific and objective way. Compared with those industries in some developed countries, domestic automobile industry is relatively frail and has a very long way to go. This thesis illustrates the
13、history of Chinese automobile industry ever since the foundation of new China, analyzes in detail its important role in national economy, and the opportunities and threats it meets after china entrance WTO. This thesis draws a whole picture about domestic automobile industry from three aspects: prod
14、ucts, corporations and industries. Considering the history and actuality of domestic automobile industry, this thesis collects and analyzes groups of data about automobile industry both from domestic and international. A lot of work was made in quantitative and qualitative analysis from all sides. B
15、ased on this, this thesis drew a conclusion about evaluating the international competitive ability of Chinese automobile industry, found out the advantages and disadvantages about this industry. In the end of this thesis, some ideas and advice are put forward. Welfare Evaluation of Trade Protection
16、-The automobile industry of post world war 2 in Japan Social welfare is one of the key standards in evaluating the effects of government policies for both economists and government. In this thesis, having compared and analyzed trade protectionists, i.e. quota, tariff and other non-tariff barriers in
17、 their effects on social welfare, specific evaluation and suggestion are 3 given in the case of the auto industry protection in post World War 2 Japan, so to shed light on the auto protection policies should be taken in China today. Here, consumer surplus and Ohyama Welfare Standard are selected in
18、evaluating social welfare. The automobile industry in Post World War 2 in Japan is picked for two reasons. Firstly, the auto industry in China today is in a very similar situation as that of Japan used to be while Japan was a new member of GATT. Secondly, regarded as one of the most successfully dev
19、eloped industries under protection, the auto industry in Japan has some precious experiences worth studying. The article has four chapters. In chapter1,the definition of social welfare is given, and the necessary and sufficient condition for Pareto optimality, the Mashallian Consumer Surplus, Hicksi
20、an consumer surplus and Ohyama Social Welfare Standard are discussed in detail the auto industry. In Chapter 2, according the scale and protection on Japan from 1945-1979 is divided into four periods: government domination period, Quota Period and low-tariff Periods: government domination period, Qu
21、ota Period, High-tariff Period and low-tariff Period, where the protect policies are evaluated respectively by their effects on social welfare. Chapter 3 explores the US-Japan trade friction in auto industry in 1980s and sheds light on the choice of various protectionists from the perspective of Pol
22、itical Economics. Chapter 4 concludes the whole thesis discussing some specific protection policies of Japan and drawing suggestion for China to effectively protect its own auto industry. Mini-car industry development in China is a successful example in the condition of Chinese market economy, its a
23、lways one of the important factor that propel the steady increase of auto market of China. Through about two decade development, the total amount of mini-car increased from 0.06% to 26.4% of total amount of auto all over the country now and the amount of produce and sale are up to 540,000 units. Acc
24、ording to the challenge principle of who is the best who is the winner in the market, the number of the mini-car manufacturer decreased from early over one hundred to recent five. In this article， base on extensive data collecting and investigation, the mini-car developing and competing status of China, as well as the developing status (including enterprise, production ,market ,product, etc.) of Liuzhou Wuling Motors which is one of the five mini-car manufacturer are deeply analysed and
