外文翻译---赢得推特营销的手段和策略

《外文翻译---赢得推特营销的手段和策略》由会员分享，可在线阅读，更多相关《外文翻译---赢得推特营销的手段和策略（18页珍藏版）》请在毕设资料网上搜索。

1、毕业论文（设计）外文翻译 标题： Winning Twitter Marketing Tools & Tactics 原文： Whats Twitter, and Why Use it? Twitter is a communications platform with millions of users, and growing at a phenomenal rate. It helps businesses stay connected to their customers. As a business, you can use it to quickly share informati

2、on with people interested in your company, gather real time market intelligence and feedback, and build relationships with customers, partners and other people who care about your company. Tech Crunch reports the Twitter user base is expected to be close to 25 million by the end of 2009. Mashable ha

3、s calculated the rate of Twitter growth in 08 was 752%. With Twitter you have both the advantage of a huge market base, and the momentum of rapid growth. In this short guide, well tell you exactly how to capitalize on this huge buzz and microblogging phenomenon with some suggestions for professional

4、 tools and techniques to save you time. When youre new to Twitter, you might be wondering - does anyone do anything besides talk about what they had for lunch? Short answer. yes. We thought the same until we got a large client totally on Twitter. If youre already aboard, you might like to learn some

5、 ways to accelerate success, and be efficient about it. Well tell you in this Guide. These are proven strategies and tactics weve used to gain clients and grow our business in the last six months. Well cover: Time saving professional tools CRM Integration options Integration with your website and Bu

6、siness Blog Getting more followers the smart way - targeted for your business Advertising Tools in the Twitter arena A winning formula of tools, tactics and strategy Time Saving Professional Tools For our clients, our professional Twitter tool is EasyTweets for three main reasons: Automated scheduli

7、ng of tweets, automatic search and find targeted followers, and the ability to manage several Twitter accounts. There is currently a special to try EasyTweets for $1. Above are four of 12 professional tools we use for automation, market research, and smart feedback built into Easy Tweets. Compare -

8、Online Twitter Tool to Downloadable Tool: EasyTweets is an online service, so its available from any computer connected to the internet - upgrades are planned in Fall of 2009. If you prefer a downloadable program, we also like Hummingbird - there are a number of excellent features and its marketing

9、reach extends beyond just Twitter. Larger companies may like to assign a marketing coordinator oversite and writing duties using the EasyTweets multi-twitter account software online, while the CMO - Your Marketing Chief - takes charge with Hummingbird, which integrates with Facebook and PingFM (stil

10、l another gateway to several Social Media Markets. you should be using it, and we can tell you how). CRM Integration Options - Its all about the Relationship Most businesses, large and small, understand the need to manage their customer relationships. First we saw databases designed for the tasks. T

11、hen email. Then stand-alone CRM - Customer Relationship Management - software, with some great options now online - in cloud computing solutions. Here, well take a quick look at how three CRM providers are integrating Twitter and Social Media. SalesF versus SugarCRM These two contenders for a cloud

12、solution to Customer Relationship Management are often thought of as Proprietary (SalesF) versus Open Source (SugarCRM) - but Sugar CRM also offers some paid package options. Both are now integrating Twitter in interesting ways: Above, SalesForce does a good job of integration into their CRM solutio

13、n, and note that Facebook is also available. SugarCRM is adding Twitter search integration via its open source community add-on modules. BatchBook - This lesser known contender to services provided by SalesF and SugarCRM is positioning itself as the CRM that knows the Business of Social. One example,you can view blog posts, photos, tweets and more alongside contact history: