营销策略外文翻译--凡客诚品的网络营销策略分析

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1、郑州轻工业学院 专 科毕业设计（论文） 外 文 翻 译 题 目 Network marketing strategy analysis of VANCL 学生姓名 蒋雨婷 专业班级 商务管理专业 2009 级 1 班 学 号 630912220122 院 （系） 国际教育学院 指导教师 (职称 ) 王红伟 （讲师 ） 完成时间 2012 年 03 月 10 日 Network marketing strategy analysis of VANCL Abstract: 21 century is the information century, the development of scien

2、ce technology, economic and social is to meet the coming of age. The network marketing is also the Internet for media, to implement marketing campaigns in the new ways, method and idea, more effective individual and organization the realization of the trading activities. Enterprise how to develop th

3、e network marketing in such a huge market potential, occupation in emerging markets, to the enterprise both opportunities and challenges. The network marketing is also produced in the change of the values of consumers: meet the needs of the consumers, is the enterprise manages the core of the eterna

4、l. Using network of this high - technology to provide consumers with various types of service, is a important way of future competition advantage. VANCL makes a huge success by the network marketing, and becomes a Chinese clothing network marketing market leader in the short term. Based on the netwo

5、rk marketing way as the foundation, reading VANCL marketing strategy. Key words: Network marketing Marketing strategy VANCL The network marketing as a new marketing concept and marketing mode in a digital economy times, even if the enterprise opened up more broad market, and can lead and reforming t

6、he traditional marketing. The network marketing compared with the traditional marketing has the personality, interactive, economy, efficiency and obvious advantages, if VANCL want to market in big foothold, it must learn to use the new marketing method, the most suitable for enterprise of the integr

7、ation of traditional and modern marketing method. 1、 The marketing situation of VANCL With the development of the Internet, e-commerce enterprises emerging batches. The e-commerce market in other properties, once created clothing direct sales model the myth of a brief period of prosperity in PPG aft

8、er into decline. And take the same pattern that honesty-this is established for just two years of electronic business enterprise in the short term but has remarkable success. Why the brand whose name sounds like a lotwestern stylecan stand firm in the waters of the electronic commerce is owe to the

9、network marketing . At present ,VANCL already expands and covers to mens clothing, womens, shoes, accessories, household six big kinds, with the deep of all kinds of goods, it will become the first choice of Internet clothing buyers. VANCL as just a new company less than two years operation, is root

10、ed in the Internet service brand. VANCL already cooperates with Spain, Switzerland, the United Kingdom, France, Canada, Germany, Japan, South Korea and other countries of line designers, this enterprise is relying on the Internet around the world first-class brand power integration of designer resou

11、rces. From knowing less about the garment industry into konwing a lot, Chen Nian has become the senior personage, the standard of the IT expert begins to study fashion brand, and return to a clothing brand positioning, makes every guest brand visibility and reputation by the traditional clothing bra

12、nd shaping path,. 2、 The network marketing ways of VANCL (1)Search engine optimization Search engine optimization, hereinafter referred to as SEO, is through the website structure (internal links structure, physical structure, web site logic structure), high quality website the subject content, the

13、rich and the correlation of value optimization and external links to web site to users and search engine more friendly to get at the engine advantage for website ranking into traffic. Every guest use baidu and Google, Soso and sogou search engine optimization, attract the part of the network that are not familiar with the population want to get the information in the purchase