137市场营销策略专业相关有关外文文献翻译成品：营销策略研究（最新2019）

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1、此文档是毕业设计外文翻译成品（ 含英文原文 +中文翻译），无需调整复杂的格式！下载之后直接可用，方便快捷！本文价格不贵 ,也就几十块钱！ 一辈子也就一次的事！ 外文标题： Research in marketing strategy 外文作者： Neil A. Morgan & Kimberly A. Whitler 2& Hui Feng& Simos Chari 文献出处 : Journal of the Academy of Marketing Science, January 2019, Volume 47, Issue 1, pp 4 29 (如觉得年份太老，可改为近 2年，毕竟很多

2、毕业生都这样做 ) 英文 5428单词， 31289字符，中文 8987汉字。 Research in marketing strategy Abstract:Marketing strategy is a construct that lies at the conceptual heart of the field of strategic marketing and is central to the practice of marketing. It is also the area within which many of the most pressing current chal

3、lenges identified by marketers and CMOs arise. We develop a new conceptualization of the domain and sub-domains of marketing strategy and use this lens to assess the current state of marketing strategy research by examining the papers in the six most influential marketing journals over the period 19

4、99 through 2017. We uncover important challenges to marketing strategy researchnot least the increasingly limited number and focus of studies, and the declining use of both theory and primary research designs. However, we also uncover numerous opportunities for developing important and highly releva

5、nt new marketing strategy knowledgethe number and importance of unanswered marketing strategy questions and opportunities to impact practice has arguably never been greater. To guide such research, we develop a new research agenda that provides opportunities for researchers to develop new theory, es

6、tablish clear relevance, and contribute to improving practice. Keywords Marketing strategy,Strategic marketing,CMO marketing challenges,Research design,Review Introduction Developing and executing marketing strategy is central to the practice of marketing. Recent reports regarding the top challenges facing marketers (Table 1) reveal numerous questions within the domain of marketing strategy including: (1) how to create organizational structures that better enable development of marketing