2016年外文翻译--评估企业社会责任和社交媒体作为战略沟通的关键来源

《2016年外文翻译--评估企业社会责任和社交媒体作为战略沟通的关键来源》由会员分享，可在线阅读，更多相关《2016年外文翻译--评估企业社会责任和社交媒体作为战略沟通的关键来源（11页珍藏版）》请在毕设资料网上搜索。

1、2200 英文单词， 13500 英文字符 ， 中文 3800 字 文献出处： Birim B. Evaluation of corporate social responsibility and social media as key source of strategic communicationJ. Procedia-Social and Behavioral Sciences, 2016, 235: 70-75. Evaluation of corporate social responsibility and social media as key source of strate

2、gic communication Bahadr BİRİM Abstract Given that the success of any corporation depends on improving positive relationships with customers, corporations need to have strategic mindset leading to long-term engagement. When customers are at the center of corporation strategies, it is likely to gain

3、acceptance by customers with the help of some communication-oriented activities. This conceptual study searches for how corporation social responsibility and social media usage could become significant components considering strategic communication management by in-depth literature review. According

4、ly, in the proposed model, major constructs of strategic communication management were investigated and these constructs are linked to the strategic communication management. As the antecedents of strategic communication management, corporation social responsibility and social media usage are consid

5、ered. Corporation social responsibility indicators are considered as environmental responsibility, employee talent development program, stakeholder dialogue process and socially responsible supply chain management. Social media usage indicators are considered as providing online communities, timely

6、updates, personalized communication and tracking large scale of data. Keywords: Corporate social responsibility, social media, strategic communication 1. Introduction Nowadays businesses have to pay attention to strategic mindset so that they may survive in the marketplace. (Bat, 2011). Enterprises desire to accomplish strategic goals in short or long term. An activity that is tailored very well but conflicts with corporate strategies is going to fail within the scope of strategic managemen