2015年会展外文翻译--会展服务质量对参展商满意度和行为意向的影响（节选）

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1、3750 英文单词， 22500 英文字符 ，中文 6800 字 文献出处： Lee M J , Lee S , Joo Y M . The Effects of Exhibition Service Quality on Exhibitor Satisfaction and Behavioral IntentionsJ. Journal of Hospitality Marketing & Management, 2015, 24(7):1-25. The Effects of Exhibition Service Quality on Exhibitor Satisfaction and

2、Behavioral Intentions MYONG JAE LEE, SANGGUN LEE, YOUNG MIN JOO This empirical study explored the determinants of exhibition service quality that affect exhibitor satisfaction and behavioral intentions. Four dimensions of exhibition service quality were delineated from the literature. Those exhibiti

3、on service factors were then included in a structural equation framework to explicate causal relationships between exhibition service quality and exhibitor satisfaction and behavioral intentions. A total of 350 usable responses were collected from exhibitors attending various exhibitions in Hong Kon

4、g. The collected data were analyzed using confirmatory factor analysis and structural equation modeling. The findings indicate that three of the four exhibition service quality factors significantly affect exhibitor satisfaction, and exhibitor satisfaction then leads to exhibitors behavioral intenti

5、ons. Detailed findings and implications are discussed. KEYWORDS: exhibition service quality, exhibitor satisfaction, re-exhibit intentions, word-of-mouth intentions INTRODUCTION Trade shows, trade fairs, expositions, public shows, and exhibitions are major industry marketing events. Although these m

6、arketing events have slightly different definitions, their names have been used interchangeably (hereafter “exhibitions”) and have become an important element of the promotion mix for industrial products or services (M. Lee, Seo, & Yeung, 2012). The growth of the exhibition industry and the popularity of this medium among companies is often explained by its unique characteristic, namely that it brings the customers to the company rather than vice versa. This unique characteristic of exhibiti