2016年社交电子商务外文翻译—社交网站能成为电子商务平台吗？（节选）

《2016年社交电子商务外文翻译—社交网站能成为电子商务平台吗？（节选）》由会员分享，可在线阅读，更多相关《2016年社交电子商务外文翻译—社交网站能成为电子商务平台吗？（节选）（20页珍藏版）》请在毕设资料网上搜索。

1、字数：英文 3765 单词， 20114 字符；中文 6499 汉字 出处： Han M C, Kim Y.Can Social Networking Sites Be E-commerce Platforms?J.Pan-Pacific Journal of Business Research,2016,7(1): 24-39 外文文献： Can Social Networking Sites Be E-commerce Platforms? Abstract Social media is not just an online community where people meet, co

2、mmunicate, and share information virtually. The number of businesses using social media to promote products, and the number of social media seeking ways to increase revenues, have both grown rapidly in recent years. Consequently, there has been increased interest in social media commerce systems whe

3、reby social media users could purchase products by clicking the “Buy” button on Facebook without leaving the site, just as they can now on A or e-Bay. This study examines whether social media can grow as an e-commerce platform by answering the following questions: 1) How likely are social media user

4、s to purchase products on social media? 2) What types of products or social factors on the social media would successfully facilitate social media commerce? The result indicates that presence of a friends purchase history with a product did not generate a higher level of purchase intention, nor soci

5、al media acceptance. Also, this study found that digital products induced higher levels of both purchase intention and social media acceptance than non-digital products. Findings are discussed, along with managerial implications and limitations in the study. Keyword: Social Media Commerce, Social Me

6、dia Commerce Acceptance, Purchase Intention, Product type 1.Introduction As social media penetrates everyones life so deeply 64% of all American adults use social media, and the number increases to 90% among young adults between 18 and 29 (Perrin, 2015), marketing practitioners have begun using social media to connect with and attract potential customers who are on social media sites. In fact, as of 2015, 74% of Fortune 500 companies had a Facebook presence, and 78% of