2016年新零售外文翻译—新零售体验及其未解决的隐私问题（节选）

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1、字数：英文 2574 单词， 13291 字符；中文 4311 汉字 出处： Ava Farshidi.The New Retail Experience and Its Unaddressed Privacy Concerns: How RFID and Mobile Location Analytics are Collecting Customer InformationJ Journal of Law, Technology and the Internet.2016,7:15-38 外文文献： The New Retail Experience and Its Unaddressed

2、 Privacy Concerns: How RFID and Mobile Location Analytics are Collecting Customer Information INTRODUCTION Americans love to shop. Shoppers can shop in any platform, at any time, and anywhere to get just about anything they want. The fashion industry has been at the forefront of customizing the cust

3、omer experience, and the emergence of omnichannel has shown the significance of connecting brick and mortar stores with digital means of shopping through the Internet and mobile apps. The result of increased technology to facilitate the shopping experience requires the collection of data. Where ther

4、e is collection of data, there are privacy concerns to be addressed. Pam Dixon, the executive director of the World Privacy Forum, has remarked that the media has focused on companies tracking through Internet browsers, but the public is, for the most part, unaware of how brick and mortar stores are

5、 tracking them. She comments, “This is an entire business model that has sprung up that I think maybe three people in the entire country know about outside the industry.” Some of the technology that fashion retailers are now using is so foreign to legal regulators that the privacy implications have

6、not yet been clearly confronted. Throughout the shopping evolution we have gone from brick and mortar to online to eStorethe latest shift in the shopping experience merging technology and the brick and mortar space. I.BACKGROUND 1.Brick and Mortar Stores Prior to the Wave of Online Shopping The biggest concern customers had in brick and mortar stores prior to the emergence of online shopping was when making their purchase at the point-of-sale. When a customer swipes a credit card at