2014年旅游营销外文翻译--旅游营销研究过去、现在与未来（节选）

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1、1800 英文单词， 1.1 万英文字符，中文 3300字 文献出处： Dolnicar S, Ring A. Tourism marketing research: past, present and future.J. Annals of Tourism Research, 2014, 47:31-47. Tourism marketing research: Past, present and future Sara Dolnicar, Amata Ring Abstract This paper creates a Tourism Marketing Knowledge Grid an

2、d uses it as a framework for the review. The grid reveals that extant tourism marketing research has primarily focused on how service promises are made and kept, and has mostly generated frame- works to improve managerial decision making or provided insights about associations between constructs. St

3、rategic principles, underpinned by the understanding of cause-effect relationships, are rare. These ndings point to exciting opportunities for future research, including increased attention on enabling promises made to tourists and development of strategic and research principles; increased use of e

4、xperimental, quasi-experimental and longitudinal research designs, as well as unstructured qualitative designs; and an increased focus on the study of actual behavior. Keywords: Tourism marketing; Marketing knowledge; Promise management ;Big data; Tourism marketing knowledge grid Introduction Our re

5、view of articles published between 2008 and 2012 in the leading tourism journals indicates that 337 out of 1,088 articles (31%) cover marketing-related content. The Journal of Travel Research has published the highest proportion of tourism marketing research (49%), followed by Tourism Management (32

6、%) and Annals of Tourism Research (14%). But what is the contribution of these articles? Have all forms of marketing knowledge been adequately addressed? What type of marketing research methodology will best contribute to tourism marketing knowledge in the future? These questions stand at the center of the present review article. A framework of tourism marketing knowledge, the Tourism Marketing Knowledge Grid, is developed and used to both take stock of past tourism marketing research and de