外文翻译--物流在电子商务交易中的角色（节选）

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1、2600 单词， 14500 英文字符， 4700 汉字 出处： Ramanathan R, George J, Ramanathan U. The Role of Logistics in E-commerce Transactions: An Exploratory Study of Customer Feedback and RiskM/ Supply Chain Strategies, Issues and Models. Springer London, 2014:221-233. 原文 The Role of Logistics in E-commerce Transactions

2、: An Exploratory Study of Customer Feedback and Risk Ramakrishnan Ramanathan, Joseph George， Usha Ramanathan 1 Introduction E-commerce has shown impressive growth in the last few years. For example, according to the survey of the UK Office for National Statistics, Internet sales by UK businesses ros

3、e to 222.9 bn in 2008 which was 9.8 % of the total value of all sales by nonfinancial sector businesses and an increase of 36.6 % on the 2007 Internet sales figure. The role of logistics services has evolved as e-commerce grew. When online shopping business started growing, many prophesied that it w

4、as the end of the road for many of the intermediaries, who were dominant in traditional supply chains, as more and more suppliers and manufacturers were likely to prefer selling direct to customers in order to reduce delivery time, costs, and compete in the online market (Lancioni et al. 2000; Yanke

5、lovich 2000). This meant that most of the business for logistics service providers would be mainly limited to the last mile of the online shopping order cycle. However, this has not been the case and the logistics service providers dealing with Internet shopping have witnessed tremendous growth in b

6、usiness (Rabinovich and Bailey 2004). The focus of this paper is to study the role of logistics service providers in e-commerce transactions. Several studies have stressed the importance of various operational factors, including factors related to logistics performance, in determining overall performance of a seller or an e-tailer (Sum et al. 2001). The importance of quality of physical distribution in the last-mile of e-commerce has been stressed (Lee and Whang 2001; Rabinovich an