外文翻译--当你的合同制造商变成你的竞争对手 （节选）

《外文翻译--当你的合同制造商变成你的竞争对手 （节选）》由会员分享，可在线阅读，更多相关《外文翻译--当你的合同制造商变成你的竞争对手 （节选）（12页珍藏版）》请在毕设资料网上搜索。

1、2000单词， 1.1万英文字符， 3675汉字 出处： Arruda B, Vzquez X H. When your contract manufacturer becomes your competitor.J. Harvard Business Review, 2006, 84(9):135-145 毕业论文（设计）外文翻译 原文： When Your Contract Manufacturer Becomes Your Competitor Arruda B , Vzquez XH Outsourcing the entire manufacturing of a product a

2、llows original equipment manufacturers (OEMs) to reduce labor costs, free up capital, and improve worker productivity. OEMs can then concentrate on the things that most enhance a product s value R&D, design, and marketing, for instance. Facilitating these gains are the contract manufacturer s (CM) s

3、pecial strengths, which may include location in a low-wage land, economies of scale, manufacturing prowess, and exposure to the engineering and development processes of products it handles for other OEMs.(Such exposure puts the CM in a position to propose improvements to different clients products.)

4、 As IBM and other companies have learned, however, contract manufacturing is a two-edged sword. For one thing, a CM is privy to an OEM s intellectual property (IP), which it can leak to other clients or arrogate. For another, an ambitious, upstart CM can claim for itself the very advantages it provi

5、des an OEM. Having manufactured an OEM s product in its entirety, the CM may decide to build its own brand and forge its own relationships with retailers and distributors including those of the OEM. When these things happen, the OEM may find itself facing not only more dangerous incumbents but also

6、a competitor of a new kind: the once-underestimated CM. Adding insult to injury, if the OEM had not given its business to the traitorous contract manufacturer, the CM s revenues and knowledge might have remained sufficiently meager to prevent it from entering its patron s market. Although launching a brand would not be a trivial undertaking for any contract manufacturer, a brand identity rooted in the CM s production prowess would have immediate credibility .Moreover, a