【精品文档 关于民宿酒店营销策略有关的外文文献翻译成品：民宿行业：成功的营销策略（中英文双语对照）

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1、此文档是毕业设计外文翻译成品（ 含英文原文+中文翻译） ，无需调整复杂的格 式！下载之后直接可用，方便快捷！本文价格不贵,也就几十块钱！一辈子也就 一次的事！ 外文标题：Bed and Breakfast Industries: Successful Marketing Strategies 外文作者：So Yon Lee, Johnny Sue Reynolds ,Lisa R. Kennon 文献出处: JOURNAL OF TRAVEL however, it frequently gets neglected. Many bed and breakfast opera- tors be

2、come frustrated with marketing because of the lack of immediate gratification (Davies, Hardy, Bell, PAII, July 2000). “Marketing is experimentation in its most difficult form” (PAII, July 2000, p. 1). The primary marketing approaches used by bed and breakfast operations are brochures, directories, g

3、uidebooks, newspaper ads, and reservation services, with word-of-mouth advertising being the most effective (Lubetkin, 1999). Carefully planned and well-performed marketing strategies can help ensure that travelers will tell others about the comforts and advantages of bed and breakfast accommodation

4、s (Zane, 1997). REVIEW OF LITERATURE Bed and breakfast operations have become increasingly popular with travelers who do not want to stay in conventional hotels or motels. These travelers are looking for a place to relax (Schiff, 1993). Most travelers who stay in bed and breakfasts are looking for short vacations, relatively close to home where they can find uniqueness, not necessarily in the location, but in the accommodations themselves (Lanier Lago and in this case, it would be a waste