【精品文档】138关于市场营销策略有关 的外文文献翻译成品：颠覆性的营销策略（中英文双语对照）

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1、此文档是毕业设计外文翻译成品（ 含英文原文+中文翻译） ，无需调整复杂的格 式！下载之后直接可用，方便快捷！本文价格不贵,也就几十块钱！一辈子也就 一次的事！ 外文标题：Disruptive marketing strategy 外文作者：G.Tomas M. Hult, David J. Ketchen Jr 文献出处: Academy of Marketing Science Review 7(October) June 2019 (如 觉得年份太老，可改为近 2 年，毕竟很多毕业生都这样做) 英文 3369 单词，22244 字符(字符就是印刷符)，中文 4906 汉字。 Disrupt

2、ive marketing strategy Abstract: Disruptive marketing strategy is a process by which valuable marketing activities take root initially in applications within a department or function in an organization and then relentlessly move across a companys internal departments/ functions, eventually connectin

3、g with external companies to ensure that market-based value creation is delivered to the companys primary stakeholders. Understanding market- based value creation in the field of marketing has centered, to a large degree, on market orientation studies via field-based, discovery-oriented research. In

4、 some ways, market orientation while viewed as the implementation of the marketing concept became a disruptive marketing strategy for many organizations. That is, marketing started to permeate all aspects of an organization, and even became a boundary-spanning phenomenon connecting multiple companies. The activities in marketing moved beyond their traditional home department and the marketing function became cross-departmental and even, in some cases, cross-company focused. Where do we g