毕业论文---汽车租赁双赢经营模式探析

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1、题目：*汽车租赁双赢经营模式探析 摘 要 随着国内的经济的快速发展，被称作朝阳产业的中国汽车租赁业有必要的发展必然 性。汽车租赁业在国外虽然被企业和广大市民所广泛的接受，但是在中国还属于一个比 较新鲜的服务项目，虽然有部分人在从事这项服务业，但是并未出现欣欣向荣的景象， 发展速度过于缓慢，我国对该行业的市场状况、竞争环境、配套政策以及行业发展的策 略的研究还存在很多不足，相关法律缺失，监管部门管理无序，恶性竞争等问题；同时 只有完善一些相关的法律法规和研究一套出新的经营模式，才能加快汽车租赁事业发展 和带动汽车行业的发展，本文通过对*地区的一些汽车租赁公司的发展特点和汽车租赁 义务领域目前存在

2、的问题，以及未来汽车租赁业的发展趋势的探析，试图从政府对汽车 租赁业的宏观调控和管理与改善汽车租赁企业经营方略来分析当地汽车租赁行业的现 状，在这一点上，只有依靠各有关方面的不断努力和探索，才能真正形成一种“双赢” 或则“多赢”的良好的跨行业合作机制，也才能最终促进汽车租赁业的自身以及相关行 业领域的共同发展。 关键字：汽车租赁，经济，行业，双赢 Abstract With the rapid development of the domestic economy, Chinas auto leasing industry sunrise industry called the necessa

3、ry development inevitability. The car rental industry abroad enterprises and the general public are widely accepted, but also belongs to a relatively new service project in China, although there are some people in the service industry, but did not show a thriving scene, the pace of development is to

4、o slow market conditions of the industry in China, the competitive environment, supporting policies and industry development strategy research also many deficiencies, lack of relevant laws, the regulatory department management disorderly, vicious competition; while only perfect related laws and regu

5、lations a new business model and research, in order to accelerate the car rental industry development and led the development of the automotive industry, the paper by the guiyang region some the characteristics of the development of the car rental companies and car leasing obligations field current

6、problems as well as the future of car rental An Analysis of the development trend of the industry, trying to analve the status of the local car rental industry from the governments macro-control and management of the car rental industry and improve the car rental business strategy, at this point, only to rely on the parties concerned of the continuous efforts and explore in order to truly create a “win-win“ or “win-win“ good crosssectoral cooperation mechanisms can ultimately promote the com