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英文:1MarketingMyopiaTheodoreLevittReprintedbypermissionofthepublishersfromEdwardC.BurskandJohnF.Chapmane...字数:英文2522单词,14073字符;中文4375汉字出处:TrhnenMSjblom

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2、ng weekJ. Journal of Promotional Communications, 2016, 3(3),381-404 外文文献: Film Talk: An investigation into the use of viral videos in film marketing, and the impact on electric word of mouth during pre-release and opening week Abstract This research paper focuses on the use of viral videos in film marketing and the impact on electronic word of mouth. As cinema admissions rapidly decrease, there is a growing importance for marketers to find unique and innovative ways to attract audiences to 。

3、2nd International GamiFIN Conference,2018:108-114. 外文文献 Likes and views: Investigating internet video content creators perceptions of popularity 1.Introduction The online environment encourages digital natives to participate in various forms of collaborative and productive efforts through their use of social media and digital services such as Facebook, Wikipedia, Instagram and YouTube. These type of activities have turned the consumer of online media content and channels into a social prosumer。

4、esidentandFellowsofHarvardCollege;originallypublishedintheHarvardBusinessReview,38(July-August1960),pp.24-47.TheretrospectivecommentarywaspublishedintheHarvardBusinessReview,53 (September-October1975),copyrightbythePresidentandFellowsofHarvard College;allrightsreserved. Everymajorindustrywasonceagrowthindustry.Butsomethatarenowridingawaveofgrowthenthusiasmareverymuch intheshadowofdecline.Others, whicharethoughtofasseasonedgrowthindustries,haveactuallystoppedgrowing.Ineveryca。

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