1、字数：英文 2522 单词， 14073 字符；中文 4375 汉字 出处： Trhnen M, Sjblom M, Hamari J. Likes and views: Investigating internet video content creators perceptions of popularityC Proceedings of the 2nd International GamiFIN Conference,2018:108-114. 外文文献 Likes and views: Investigating internet video content creators per
2、ceptions of popularity 1.Introduction The online environment encourages digital natives to participate in various forms of collaborative and productive efforts through their use of social media and digital services such as Facebook, Wikipedia, Instagram and YouTube. These type of activities have tur
3、ned the consumer of online media content and channels into a social prosumers (Fuchs, 2014; Ritzer 2010, 2015), which is particularly evident in the prosumption activities of social video content. Social video content is generated by private individuals and distributed to social networks through com
4、mercial services such as YouTube, Twitch and Facebook live. The rapid developed of supporting technologies (live-streaming, VR video formats, short video “story” integrations), dissemination platforms and even monetisation services (subscriptions, partnership programmes, donations) related to the cr
5、eation of video content, have made this activity more approachable and available for the general public. Additionally, the emergence of online video influencers and celebrities such as PewDiePie and Zoella, has increased the allure of online fame and fortune, associated with social video content cre
6、ation. The increase in the popularity of this activity has led to greater competition for the attention of the online audiences and their engagement with content. Social video content creation revolves around a complicated set of new economic structures that combine both play and labour, playbour (Kcklich, 2005; Castronova, 2005; Lehtovirta & Castronova, 2014), the platform economy, where the platforms facilitates content distribution as well as monetization structures and human in
