2018年广告学外文翻译—物联网时代的广告：愿景与挑战（全文））

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1、字数：英文 4726 单词， 25864 字符；中文 8642 汉字  出处： H Aksu,et al.Advertising in the IoT Era: Vision and ChallengesJarXiv preprint arXiv.2018 外文文献：   Advertising in the IoT Era: Vision and Challenges Abstract  The Internet of Things (IoT) extends the idea of interconnecting computers to a plethora

2、 of different devices, collectively referred to as smart devices. These are physical items i.e., “things” such as wearable devices, home appliances, and vehicles, enriched with computational and networking capabilities. Due to the huge set of devices involved and therefore, its pervasiveness IoT is

3、a great platform to leverage for building new applications and services or extending existing ones. In this regard, expanding online advertising into the IoT realm is an under-investigated yet promising research direction, especially considering that traditional Internet advertising market is alread

4、y worth hundreds of billions of dollars. In this paper, we first propose the architecture of an IoT advertising platform inspired by the well-known business ecosystem, which the traditional Internet advertising is based on. Additionally, we discuss the key challenges to implement such a platform wit

5、h a special focus on issues related to architecture, advertisement content delivery, security, and privacy of the users. Keywords: IoT advertising, IoT advertising middleware, IoT ad network, IoT publisher, Internet advertising, Online advertising I.INTRODUCTION The Web has gained so much importance

6、 in the market economy during the last two decades because of the development of new Internet-based business models. Among those, online advertising is one of the most successful and profitable. Generally speaking, online advertising also referred to as Internet advertising leverages the Internet to deliver promotional contents to end users. Already in 2011, revenues coming from online advertising in the United States alone surpassed those of cable television, and nearly exceeded those of br