2019年互联网网上银行外文翻译—浅析消费者创新性与感知风险对使用网上银行的影响（节选）

《2019年互联网网上银行外文翻译—浅析消费者创新性与感知风险对使用网上银行的影响（节选）》由会员分享，可在线阅读，更多相关《2019年互联网网上银行外文翻译—浅析消费者创新性与感知风险对使用网上银行的影响（节选）（25页珍藏版）》请在毕设资料网上搜索。

1、字数：英文字数：英文 46484648 单词，单词，2590925909 字符；中文字符；中文 88108810 汉字汉字 作者及出处：作者及出处：Vikas C , Rambalak Y , Vipin C . Analyzing the impact of Vikas C , Rambalak Y , Vipin C . Analyzing the impact of consumer innovativeness and perceived risk in internet banking adoption: consumer innovativeness and perceived r

2、isk in internet banking adoption: A study of Indian consumersJ. International Journal of Bank Marketing, A study of Indian consumersJ. International Journal of Bank Marketing, 2019, 2019, 37(1):32337(1):323- -339.339. 外文文献外文文献 Analyzing the impact of consumer innovativeness and perceived risk in int

3、ernet banking adoption Abstract Purpose The purpose of this paper is to understand consumers intention to adopt internet banking. The study adopted the technology acceptance model with additional constructs (i.e. consumer innate innovativeness (II), domain-specific innovativeness (DSI) and perceived

4、 security risk (PR). Design/methodology/approach The data were collected through a questionnaire-based survey (487 usable responses) from Indian consumers. A two-step SEM approach (i.e. measurement model and structural model) was used to analyze the data. Findings The findings show the significant positive influence of perceived usefulness, ease of use, attitude, II and DSI on consumers intention to adopt internet banking. The PR was found to have a significant negative i