外文翻译--B2B电子商务市场：电子营销的B2B电子商务框架

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1、 文献翻译 题 目 学生姓名 专业班级 计算机科学与技术 学 号 系 （部） 计算机学院 指导教师(职称) 完成时间 B2B 电子商务市场：电子营销的 B2B 电子商务框架 1 B2B e-marketplace: an e-marketing framework for B2B commerce Woon Kian Chong Microsoft Rochester,N.Y Background The development of the internet and the world wide web (www) in the 1990s as a tool for the global

2、sharing of information has opened up new opportunities in marketing practic es. “The rapid growth of internet users has made the internet an increasingly important and attractive platform for business transactions” According to the Internet World Stats (2007), by March 2008, the internet user popula

3、 tion reached 1.40 billions world wide, an increase of 290 percent in the period from 2000 t o 2008 (Figure 1). Many academics and practitioners have emphasized that the internet is a major platform for e-marketing to deal with marketing mixes, which include global access ibility (Laudon, 2002), con

4、venience in updating (Sandeep and Singh, 2005), real-time infor mation services (Harridge-March, 2004), interactive communications features (Chaffey, 20 04), and unique customisation and personalised capabilities (Teo and Tan, 2002). Additiona lly, e-marketing also refers to the use of electronic methods or media to build upon and mai ntain customer relationship through electronic platforms (e.g. business-to-business (B2