电子商务新型市场结构

1、信息。
如何根据电子商务市场的特征设计有效的交易机制，提高 电子商务市场效率，降低电子商务市场中的信息不对称程度，以及如何根据企业 产品的特征选择适当的交易机制，开展企业的电子商务市场营销活动，这对于当 前中国企业进行电子商务乃至参与全球竞争存在着重要的意义。
本文首先介绍了信息不对称问题的由来及分类、电子商务市场的发展状况及 其与传统市场的差异，然后对电子商务市场中信息不对称的主要形式及其危害做 了分析。
在此基础上，探讨了电子商务市场信息不对称的诱因并提出了相应的应 对策略，争取提高电子商务市场的交易效率。
关关 键键 词：词：电子商务，市场，信息不对称，对策 II THE INFORMATION ASYMMETRY IN E- COMMERCE MARKET AND COUNTERMEASURES ABSTRACT The development of information technology makes many new trading forms to become possible,online trading can occur between traders that 。

2、足消费需求具有重要的意义。
本文分析了电子商务和传统市场营 销相关概念和特征，从营销理念、方式等角度客观的分析了电子商务对传统市场 营销的冲击和影响，展示了电子商务在当今营销系统中无可比拟的优势， 最后通 过一个案例来说明电子商务在具体的市场营销活动中的应用。
关键词：电子商务 市场营销 传统营销 毕业设计（论文） II ABSTRACT At the end of the 20th century, the process of development of human society the most influential events is the Internet emerged into the new century, the network is no longer a specific academic and technical areas of the concept, but affect the whole process of social development. This paper analyzes the e-commerce and traditio。

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4、amework for B2B commerce Woon Kian Chong Microsoft Rochester,N.Y Background The development of the internet and the world wide web (www) in the 1990s as a tool for the global sharing of information has opened up new opportunities in marketing practic es. “The rapid growth of internet users has made the internet an increasingly important and attractive platform for business transactions” According to the Internet World Stats (2007), by March 2008, the internet user popula tion reached 1.40 bill。

5、paperlessandno address onthepartiesinvolved in the transaction,thehighercreditrequirementsinthetransitionofChinese society,traditionalmoral principlesof socialvalue systemconstraintisincreasinglyweakened,basedontherule of lawbased on thecontractualsociety is far from being formed. the conceptofcreditisveryweakintheeyesofmany people,therefore,to givee-commercecloselymatchingthemeans of paymenthasbroughtalotofadverse effectsdomestice-commerce transactions, th。

6、cused on what the market structures are and the benefits that they offer，to， organizations. Our study, on the other hand, shifts the， discussion to when alternative market structures are appropriate. Hence, our choice of factors to classify,the market structures was mainly based on: linking the operational features and key value propositions of B2B sites with the governing economic principles； relating them to issues of dealing with products and markets in B2B domain and corroboratin。