针对餐饮业中台湾美食文化开发的顾客经验概念模型外文翻译
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1、中文 2800字 出处: 2010 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM) 外文原文一: Developing A Consumer Experience Conceptual Model for the Taiwanese Fine Food Culture in the Restaurant Industry Ching-Yu Lien; Shu-Hwa Hsiao; Chih-Wen Huang Abstract - Since the consum
2、ption style change, the Experience Economy era is coming now in Taiwan. Taiwan is a paradise of the fine food and owns diversified dietary cultures. It becomes one of the most important dietary cultures in the world. In recent researches, there are few studies are done from the decision-making viewp
3、oints of the consumers to explore their experiences and feelings towards the Taiwanese Fine Food Culture. Therefore, this study aims to explore the experiences and feelings of the consumers towards the Taiwanese fine food culture and attempt to develop a consumer experience conceptual model for the
4、Taiwanese fine food culture in the restaurant industry. To reach the objectives of the research, this study uses qualitative analysis and interviews with eighteen consumers to collect data.This study found a new experience,“Value Experience”, which is included on consumption experience of the Taiwan
5、ese fine food culture besides the Schmitt (1999) experiential modules. Keywords - Consumption experience, experiential modules, restaurant industry, Taiwanese fine food culture I. INTRODUCTION According to the statistics from Taiwan Tourism Bureau Ministry of Transportation and Communication in 2009
6、, fifty-two percent of international tourists indicated their visiting purposes were sightseeing and eating Taiwanese “fine food”.Fine food was the major reason to attract the tourists coming to Taiwan. Taiwan is a paradise of the fine food and owns diversified dietary cultures. It becomes one of th
7、e most important dietary cultures in the world. The number of new immigrants is increasing recently. Taiwanese food has blended with the characters of South Asia food because of lots of foreign brides and labors coming from Thailand, Vietnam and Indonesia. Since the consumption style change, the Exp
8、erience Economy era is coming now in Taiwan. Schmitt Proposes the complete concept of “experiential marketing”,which means that creating the wonderful and wholesome consumer experience for the consumers and also creating the value added for the consumer. The high economic growth in Taiwan has provid
9、ed the people a higher level demand on the diet and also increased the people the contact opportunity of the fine diet culture. In recent years the Taiwanese fine food culture has received international gazes gradually. Understanding the conceptive meaning of consumer experience of the Taiwanese fin
10、e food culture in the Taiwanese restaurant industry is urgent, that is also the main motivation which this study wants to discuss. In addition, in the related researches on the Taiwanese dietary culture, most of them still emphasize different local dietary cultures and traveling experiences of food.
11、 However, there are few studies are done from the viewpoints of the consumers to explore their experiences and feelings towards the Taiwanese fine food culture in the restaurant industry. Meanwhile, there also have few related researches across domains of theTaiwanese fine food culture, the consumer
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- 针对 餐饮业 台湾 美食 文化 开发 顾客 经验 概念 模型 外文 翻译
